What Influence Can Social Media Have on B2B Companies?

By Tony Restell

Most B2B corporations haven’t absolutely invested in social media. As a rule, that’s as a result of they merely haven’t seen a lot return from the time or cash they’ve invested in social media to this point. Many enterprise homeowners have basically persuaded themselves that social media simply “doesn’t work for our kind of enterprise”.

Discover How B2B Firms Are Winning on Social Media (35 examples)

As you learn this text, my purpose is to get you enthusiastic about social media once more and to open your eyes to all of the enterprise wins you’re presently lacking out on. In case you don’t depart this text together with your thoughts racing on the considered what you can obtain, then I’ll have failed.

Within the subsequent jiffy, I’m going to share with you the transformational influence social media has had on a variety of B2B companies. These aren’t our shoppers, however relatively companies which have found out social media for themselves and succeeded in having IT generate huge enterprise wins for his or her corporations. The sheer number of companies which are cashing in on social media ought to assist dispel the parable that social media in some way doesn’t work in your area of interest. The probabilities are IT does work for a enterprise like yours; you simply haven’t but found out how you can make IT be just right for you.

Then, having opened your eyes to the doable outcomes, we’ll focus on what it’s a must to get proper to duplicate these sorts of successes for your corporation.

A few of you studying it will resolve now’s the time to speculate severely in social media – and to go IT alone. If that’s you, I’m thrilled to have helped get you enthused about social media once more – and need you each success in leveraging IT for your corporation.

Others amongst you’ll want to make investments extra severely in social media, however will conclude that you simply want exterior help to get these outcomes. If that’s you, I invite you to e book in a name and we’d be blissful to speak about your corporation and what might realistically be achieved with social media.

So let’s check out how helpful social media may be for B2B companies – if the proper methods are in place and sufficient assets are being put into these initiatives.

With the intention to open your eyes to what different companies are attaining, we’ve interviewed ~170 enterprise homeowners and administrators to uncover their experiences with social media. They’re all LinkedIn connections of our workforce who had been prepared to share their experiences to assist inform this dialogue (P.S. a giant thanks to all who contributed to the dialogue).

As you learn these examples of transformative enterprise wins, remember the fact that these are all modest-sized B2B companies. For essentially the most half, they haven’t spent any cash on promoting. The type of time/cash they’ve invested to get these outcomes can be lifelike for many small enterprise homeowners to duplicate.

In different phrases, there’s no compelling cause these outcomes couldn’t be replicated by a enterprise like yours. So let’s check out what’s being achieved – and ask your self, which of those examples sounds much like your corporation – and subsequently represents the type of outcomes you can aspire to realize?

  • An accounting enterprise that has traditionally received its enterprise by referrals. Did a social media mastermind course throughout Covid and has been energetic on social media since. The enterprise has quoted for £400k of charges and received £260k of charges, generated purely by social media.
  • A recruitment company that is solely 3 years previous. The enterprise was getting 1-2 inbound enquiries a month earlier than they invested of their social media presence. That is now accelerated to 1-2 enquiries a day, leading to them getting 3-6 new contracts per week and permitting them to be very selective about who they work with. “Choosing advertising companions you possibly can belief to get you outcomes – and utilizing specialists for every kind of selling – has been key.”
  • A Management coaching & consulting enterprise that in a single full monetary 12 months generated 32 of their 36 non-referral consumer wins straight from LinkedIn, with these consumer wins leading to them delivering their companies to a world consumer base.
  • A distinct segment recruitment company targeted on cybersecurity, that picked up extra shoppers final 12 months than within the earlier 5 years – after having invested of their social media presence. Went all out to be considered as a distinct segment knowledgeable on LinkedIn and to be extensively linked within the trade. “Can now decide up the cellphone to anybody” as they’re effectively revered and likewise will get a variety of leads straight by LinkedIn.
  • A technique and transformation consultancy utilizing quarterly occasions as a method of assembly potential new shoppers, now getting 30% – 50% of their attendees through LinkedIn advertising (making social media a important a part of their gross sales pipeline)

  • A recruitment company whose founder describes them as “a social media firm that sells recruitment”. 90% of their earnings comes from social media and related initiatives (eg. podcasts & webinars) that get them into conversations with new shoppers in addition to being always on the radar of present shoppers.
  • A branding marketing consultant who’s been approached by journalists because of their social media presence and appeared in Success journal, The Wall St Journal, and Quick Firm – to call only a few. This has generated many paid talking engagements and quite a few consumer wins.

  • A recruitment company whose visibility on social media – particularly for awards they’ve received – has been a big supply of inbound consumer enquiries and made social media a key supply of consumer wins.
  • An trade federation that was capable of greater than double their membership base from 126 member corporations to 280+ member corporations – completely by LinkedIn / social media advertising. (Notice: whereas attaining this membership progress, in addition they raised common membership charges by 50%, so the income progress has been much more spectacular).
  • A distinct segment recruitment enterprise that tracks 90% of their shoppers (50 odd) having come to them through LinkedIn: “I couldn’t have constructed this enterprise with out LinkedIn, I’ve genuinely by no means needed to decide up the cellphone to chilly name a possible consumer”.
  • A distinct segment administration consulting agency targeted on serving the SaaS trade that generates 60-65% of all of their leads every month from a mix of natural and paid social media. In addition to consumer leads, social additionally generates conferences with potential companions too. They observe the ROI of their social media and get a large return on the money and time spent.
  • A recruitment company that’s received many purchasers by social media, each straight and likewise from the phrase of mouth impact that their social media presence has created for them of their trade.
  • Customer support targeted companies attaining vital price financial savings – as the common name heart price is $6 per name, whereas the common social media customer support interplay prices solely $1.
  • An engineering / manufacturing recruitment agency that attributes 20+ new consumer wins to what they’ve carried out on social media (persistently getting 2-3 new consumer wins a 12 months during the last 8 years). Has additionally generated some enterprise partnerships. Nearly the larger win is that candidates are extra receptive to talking with them by understanding and trusting them from what they’ve seen of them on social media.
  • A consulting agency profitable most of their enterprise through social media. Through the use of a mixture of research-based advertising, content-based advertising and event-based advertising, they’ve been capable of win most of their consumer engagements through social media; with the success of all three of these actions being pushed by what they do on social media and the ensuing conferences that these actions get them with C-Suite choice makers.
  • A B2B funding enterprise that will get 5-6 inbound enquiries per week by social media for B2B funding and R&D Tax Credit assist. The enterprise has gone from serving 150 shoppers to 1,000+ shoppers during the last 3 years and social media consumer wins have been a big contributor to this progress.
  • A specialist MedTech recruitment agency that has seen social media contribute a mean of 2-3 straight attributable consumer wins a 12 months for every of the final 4 years. As well as, their presence on social media has positively influenced way more shoppers deciding to work with them. Hasn’t needed to make a chilly name or do chilly outreach for the final ~4 years, after investing correctly in social media. “Inbound has since accounted for a few third of my enterprise.”
  • A strategic advertising marketing consultant who persistently wins a 3rd of all their shoppers from LinkedIn.
  • A consulting and coaching agency targeted on Expertise Acquisition methods, that has constructed a sizeable social media following and LinkedIn newsletters subscriber base. Constantly will get 10-15 enquiries every time they publish a e-newsletter, plus the general visibility they’ve modifications a chilly name right into a heat name as individuals know them.
  • A PPE and Medical Provides enterprise that used LinkedIn to get all the important thing relationships they wanted to ascertain themselves in every of the brand new markets they’ve entered.
  • A specialist Life Sciences recruitment enterprise serving shoppers all world wide. Actually embraced social media throughout covid and IT has since develop into basic to their success. Use a number of platforms and have discovered approaches that enable them to simply get first conferences with their very best shoppers, turning IT into an important enterprise growth instrument for his or her enterprise.
  • A specialist Manufacturing recruitment and management growth consultancy that attributes their proactive advertising on LinkedIn for them by no means having needed to make a chilly name. This social media presence – and demonstrating their experience there – has resulted in plenty of keynote talking alternatives, which then straight brings them consumer enquiries.
  • A coaching supplier that’s had 2 necessary consumer wins and a number of talking alternatives end result from inbound enquiries on LinkedIn, plus way more consumer wins through extra proactive outreach on social media.
  • A video manufacturing firm that has received most of its consumer base by LinkedIn (with YouTube as the opposite most important contributor of consumer wins).
  • A recruitment enterprise that launched a totally new line of enterprise post-COVID, securing all shoppers for this new service and inserting 200 candidates completely by social media.
  • A enterprise attending a commerce expo and having made a big funding to attend, used social media adverts to generate 600k minutes of video watch time within the run-up to the expo and thereby be essentially the most seen exhibitor on the present. Which resulted in them producing $21m in certified pipeline from the Expo vs. the $5m of certified pipeline that they had focused.
  • A distinct segment recruitment and outplacement enterprise that will get common inbound enquiries from social media and views their social media as a key supply of recent enterprise wins. The enterprise would not be the place IT is at present with out the shoppers which were received by social media, principally LinkedIn and Instagram.
  • A startup enterprise advisor who will get most of their enterprise from LinkedIn, both straight from LinkedIn or with the location having performed an element in that consumer selecting to work along with her.
  • A techniques integration consultancy bought into conversations with The White Home by social media and subsequently received authorities contracts from that preliminary interplay; with one other related enterprise win coming about from related exchanges with the Division of Protection.
  • A neurodiversity coach who wins nearly all their enterprise through social media, principally LinkedIn. The credibility of getting been a speaker at TEDx, plus the social proof of different individuals posting about how nice she is as a speaker, makes potential new shoppers get in contact along with her through LinkedIn.
  • A legislation agency solicitor who was averaging working with 3 shoppers a month subsequently raised that to 9 shoppers a month inside only a few months of investing intensively in a LinkedIn technique.
  • Knowledgeable companies agency that received nearly all of its 150 consumer wins over a 4 12 months interval from the methods being deployed on social media.
  • A media company securing ~$100k of recent income every quarter from a repeatable course of they use on social media to get heat conferences with their very best shoppers. So view social media as having develop into an necessary supply of consumer wins for them.
  • A generalist worldwide recruitment agency that generates 5-10 consumer wins per week by a repeatable course of they use on LinkedIn to establish and interact with corporations which are hiring.
  • A(nother) area of interest cybersecurity recruitment agency that makes use of podcasts and their YouTube channel as a method of opening the door with potential shoppers every time they should generate extra consumer wins, with the preliminary contact with these potential shoppers initiated on social media. Finds this a reliable and repeatable method the place their social media exercise / effort is carefully correlated with the enterprise wins achieved.

That’s fairly a listing, isn’t IT?! Hopefully, you’ve discovered some companies much like yours which have actually bought your pulse racing. Definitely, the vary of companies making social media work for them is fairly in depth, isn’t IT? What’s extra, a lot of the enterprise wins shared listed here are sizeable, with many being ongoing wins, such that social media has completely elevated the success of most of those companies.

IT’s not all excellent news, although.

Greater than three-quarters of the companies we spoke to actually aren’t getting ANY tangible outcomes from social media. In some circumstances, that’s as a result of they’ve not but devoted a lot effort to leveraging social media; in different circumstances, there’s vital time being poured into social media – however there’s both no technique in place, or IT’s an unproven technique.

“Regardless of investing effort and time in social media advertising for over 8 years, we’ve not straight gained any enterprise from IT.” — simply one among many observations from these annoyed on the lack of any significant return being achieved with social media.

So, let’s discuss what you want to do and what you want to get proper to be able to replicate the successes you’ve examine right here.

One of many essential messages from our numerous conversations was the significance of consistency. Social media success comes from doing key issues persistently and with out fail.

This is among the largest points we heard individuals discuss. Lots of the companies – particularly all of the skilled companies corporations – discovered that they have an inclination to speculate time in social media solely in matches and bursts. When a consumer venture ends, the enterprise finds IT has time to put money into social media. However then as quickly as a brand new consumer venture is received, social media efforts are one of many first issues to be sacrificed, as workforce members are assigned to serving new shoppers’ wants.

A key lesson is subsequently that B2B companies wanting to profit from social media actually need to have assets which are completely dedicated to leveraging IT. That might imply using a brand new workforce member particularly to deal with social media; or IT might imply partaking an company like Social Rent to plan and implement your social media technique. What you possibly can’t have is your social media efforts being depending on the enter of a workforce member with different tasks that – at any second – might take priority over social media.

So, how you’ll useful resource supply of your social media plan is one key choice to replicate upon, if you wish to begin getting your share of enterprise wins from social media.

I discussed that lots of the companies we interviewed aren’t getting outcomes from social media, for the easy cause that they both don’t have a technique, or don’t but have a technique that’s confirmed to work of their sector.

That latter subject is one thing we’ve got heard time and time once more over the previous couple of years. Many months can simply be misplaced to testing what methods might or might not work in an trade. In the most effective case situation, that units again very significantly the timescale by which outcomes are achieved. Or, within the worst case, IT can result in a agency abandoning social media initiatives earlier than a profitable technique has ever been found.

This, in fact, is the place the concept “social media doesn’t work for a enterprise like ours” usually originates.

Permit me to share somewhat perception from our enterprise that I hope can be illuminating when IT involves the significance of experience and adopting a confirmed technique.

Every month, we flip down plenty of enquiries about working with us. Why? For the easy cause that we don’t know how you can get outcomes for that kind of enterprise. Because of this we’ll not be capable to get outcomes rapidly, or converse confidently concerning the timescales by which outcomes may be anticipated. None of which units us up for delighting that consumer and forging a long-term win-win relationship. In that situation, we desire to direct the enterprise to an company that does work with companies like theirs and that subsequently isn’t going to should experiment for months to determine what a profitable technique is likely to be.

So, how does that relate to your corporation – and to making sure you undertake a confirmed technique on your social media?

My sturdy advice is that you simply have interaction somebody to do your social media who already has appreciable expertise of getting the sorts of outcomes you need, and has labored for companies not dissimilar to yours. That might imply hiring an worker, partaking a freelancer, or partnering with a social media company like Social Rent…

… all could possibly be viable choices, offered the required experience is there. What this hopefully does spotlight, although, is that asking somebody already on the workforce to “spend a number of hours per week doing social media” isn’t going to chop IT. Even when they’ve sturdy social media expertise, the dearth of expertise in getting tangible wins for a enterprise like yours goes to show very pricey. If you’d like transformative outcomes like the companies above, you want to put money into experience and a observe document – relatively than simply the required hours of labor to construct a presence.

Many of the companies we’ve highlighted on this article have taken steps to construct the three pillars of success we persistently see are wanted for B2B corporations to thrive on social media. These are:

  • Rising the perfect viewers on social media
  • Constructing belief and credibility with that viewers
  • Proactively changing that viewers to take a extra significant step in direction of turning into a consumer (or a rent or a enterprise companion)

Let’s take a look at every of those in flip, that will help you perceive how profitable outcomes are achieved.

You may be forgiven for pondering that an important factor on social media is to “go viral” and have your posts generate large quantities of engagement so that you simply get seen extensively on the platform. Definitely, a variety of the recommendation on LinkedIn centres on beating the algorithm and gaining virality.

It is a pink herring although, at the very least for B2B companies. Most B2Bs goal a specific area of interest market. So, what’s necessary for his or her success is just not being seen by the entire platform – however relatively cultivating an viewers of very best prospects for that enterprise. In lots of B2B corporations, that may effectively imply you solely have to develop relationships with a number of hundred or a few thousand of the proper decision-makers.

When IT involves rising the perfect viewers on social media, what your corporation will wish to do is saturate the viewers of potential decision-makers in your market. You need as lots of these decision-makers as doable to be linked to your workforce on LinkedIn, following your organization pages and / or being members of a bunch that you simply handle.

Your workforce ought to subsequently have a plan in place to develop this viewers persistently every month, till you’ve exhausted the market you possibly can go after.

Alongside the interviews we performed, we’ve additionally had enterprise homeowners rating their companies on how they carry out in relation to those three pillars. When IT involves rising the perfect viewers, the companies we surveyed scored solely 54% on common.

Businesses score only 54 percent for growing their audience on social media

What you put up on social media is necessary, however not for the explanations that many individuals assume. Most companies assume that in the event that they put up in a compelling method and get extensively seen, then inbound enquiries will begin pouring in. That’s not often the case, however that doesn’t make what you put up any much less necessary.

Posting performs a key function in reworking somebody who barely is aware of you or your corporation into somebody who now is aware of, likes and trusts you. Everybody who makes use of LinkedIn can relate to this. We’ve all been on the receiving finish of a connection request, the place no sooner have you ever accepted the connection request than messages begin being despatched to try to get you booked in for a gathering or a name.

That is extremely ineffective, isn’t IT – I imply, you nearly at all times say no to such approaches, don’t you?! The explanation isn’t essentially that you simply don’t want what that particular person is making an attempt to promote; relatively, IT’s that you simply don’t know them and don’t have any cause to assume they’re somebody you’d wish to do enterprise with.

In order that’s what the important thing function of posting ought to be. By demonstrating your experience and by posting persistently – and within the ways in which the platforms reward with visibility – you possibly can remodel an viewers of potential shoppers who don’t know you into an viewers of potential shoppers who now understand you to be an knowledgeable or a reputable provider for his or her enterprise.

When IT involves constructing this credibility and belief by posting, the companies we surveyed scored, on common, 43%.

Businesses score only 43 percent for building credibility and trust on social media

One thing that actually stood out from our interviews with enterprise homeowners is that those that are getting sturdy ROI from social media are nearly all taking proactive steps to transform their social media viewers into shoppers. A small minority win their enterprise from the quantity of inbound enquiries that social media generates, however most take issues into their very own fingers and are extra proactive in bringing individuals into their gross sales pipeline.

These companies can predict with affordable accuracy the variety of potential shoppers they’ll get booked in for a name, get to attend a enterprise breakfast, have come to a networking occasion or be part of a webinar every quarter. Making social media a dependable and constant supply of enterprise leads and finally consumer wins.

Replicating these sorts of outcomes, after you have constructed the proper viewers and gained their belief, comes all the way down to understanding what works in your trade – and understanding what copy or message wording is handiest for that viewers.

That is the facet of social media advertising that’s most susceptible to being sunk by a scarcity of expertise and experience. In case you get issues mistaken and burn your prospects, that’s a serious setback by way of the timescales by which you’ll get outcomes. This brings us again to the significance of entrusting your social media to somebody with the observe document and expertise to get ends in a enterprise like yours. Taking shortcuts right here will doubtless show to be very pricey.

When IT involves proactively changing their social media audiences, the companies we surveyed scored on common simply 29% – and people scoring extremely right here had been invariably additionally these seeing an actual influence from social media on their companies.

Businesses score only 29 percent for converting audiences into results

The truth that you have got learn this far I’m hoping means you are actually excited by the potential social media has to rework your agency’s outcomes? You’ve seen how substantial the enterprise wins are that B2B companies are attaining through social media. Plus, you’ve gained a greater understanding of why your efforts to this point might have produced disappointing outcomes.

The excellent news is that ~80% of B2B companies haven’t cracked social media but, by way of getting IT to contribute meaningfully to enterprise outcomes. Taking motion now can, subsequently, actually give your agency a aggressive benefit.

Remodeling your outcomes will necessitate creating the three pillars of success that we mentioned above. Notably, solely 12.5% of respondents to our scorecard rating extremely throughout all three pillars. Which makes IT no shock that the proportion of companies succeeding on social media is correspondingly low.

By way of taking motion, you’re welcome to validate your individual social media effectiveness by taking our fast scorecard here. In case you’re curious about working with Social Rent to strengthen your social media, then I’d welcome you reserving in a name to see if we’d be a great match. Lastly, any extra ideas and observations can be welcomed within the feedback beneath.

Thanks for studying this far – and I stay up for talking with lots of you within the coming weeks.

There have been another factors of curiosity and anecdotes raised on these calls that don’t match into the principle circulation of the above article, however that we nonetheless didn’t wish to miss out on sharing with you. So these extra factors comply with. Plus, we wished to spotlight the listing of B2B enterprise homeowners and leaders who took half on this sequence of interviews. Some requested to stay nameless, however most we’ve got been capable of thank right here – and I shall additionally invite them to share particulars of their firm and the companies they supply within the feedback part beneath.

Different attention-grabbing factors to emerge from the conversations:

  • A giant problem on LinkedIn is that corporations and their homeowners do not are likely to put up the reality about what’s taking place of their companies. So in case you are in search of indicators that an organization wants help or assist turning the enterprise round, you are unlikely to search out that in anybody’s posts.
  • For lots {of professional} companies corporations, consumer confidentiality means IT’s very exhausting to share case research and success tales – which means that different methods should be discovered to convey experience.
  • Getting some persona into posts is a problem in case you have another person on the workforce writing posts on behalf of the Founder, however that is a trade-off in that IT frees up the time of the Founder to work on different extra business-critical issues.
  • Don’t overlook the significance of “lurkers”. Most customers by no means have interaction together with your posts, however that doesn’t imply they aren’t seeing them and being received over by them. In time, you’ll begin to have your social media posts come up in dialog with individuals once you’re having a gathering. However up till that time, you had no thought they had been even seeing your posts. The fact, although, is that the posts have influenced their notion of you and subsequently helped you in securing conferences and referrals.
  • “The extra you attempt to promote on social media, the much less you may really promote!”
  • Deal with social media the identical method you’d deal with a dialog. Constructing a group that you simply’re part of and recurrently contribute to is vital, whether or not you are in B2C or B2B. “Remember that IT‘s social”. Prolong real direct messages and join genuinely with individuals. You completely should deal with IT as SOCIAL media, this can be a relationship-building alternative!
  • Significantly better to concentrate on doing one or two social media websites effectively, relatively than making an attempt to have a presence all over the place.
  • Driving consistency of exercise throughout a workforce is among the largest challenges corporations face. Even when a workforce is spoon-fed subjects to speak about and knowledge and anecdotes they might use of their posts, solely a fraction really persistently do that! So it’s a must to work out a method of addressing this inertia in case you are to succeed.
  • “LinkedIn and Instagram have nearly changed the corporate web site, these are the locations the place potential shoppers are judging us at present.”
  • Of the 35 B2B corporations getting vital enterprise wins from social media, solely a handful are attaining this by being so seen that they generate a big circulation of inbound leads; and that handful of examples invested massively of their founders’ social media presence (principally in the course of the Covid years), in a method that IT can be extraordinarily pricey to duplicate at present. Therefore the prevalence of targeted area of interest progress and conversion because the profitable technique for many corporations.
  • For greater companies, view your social media advertising as a part of a wider advertising technique – guaranteeing you maintain consciousness, promote partnerships and have a good time wins.

  • We hosted a reside dialogue to speak by all these findings in additional element. In case you missed that reside LinkedIn Audio Occasion, you possibly can compensate for the complete recording right here: How B2B Corporations Are Successful Purchasers With Social Media


Final however not least, I’d like to precise my honest gratitude to everybody who made time to be interviewed or to have their social media effectiveness scored. With out you, this text would have needed to be based mostly on our personal shoppers’ wins, which wouldn’t have made for almost such a compelling evaluation of the influence that different enterprise homeowners might obtain by social media. So my due to all of the founders and enterprise leaders who gave their time and shared their experiences:

Aaron Eastlack, Abbie Taylor, Abby McDonald, Aimee Hegarty, Alex Robinson, Amanda Cox, Amy Woolf, Andrea Isoni, Andrew Kingston, Astrid Davies, Barrie Pierpoint FCIM, Becky Middleton, Ben Clark, Ben Hanley, Brandon Lee, Brooke Sellas, Calum Lyle, Carrie Gulland, Carole Fossey, Cecilia Lorraine (Hara) Patterson, Cesar Viana Teague, Charles Clark, Chris Hanna, Clark Beecher, Colin Bidewell, Dale Parry, Daniel Feiman, Dani Smallbone, Darren Blackburn, Darryl Dioso, David Barrington, David Biggs, David Jackson, David Kenny, David Winterburn, Denis Barnard, Di Howard, Doug Strycharczyk, Edouard Thoumyre, Eleri Haf Cosslett, Emily Gordon, Eric Torkia, MASc, Gareth Wax, Garry Hunt OBE, Gary Armstrong, George Gallant, Georgi Metodiev, Gillon Tadman, Hasan Abdallah, Heather Tulloch-Fusi, Hershi Rubinoff, HUGO VAN DIJK, MBA, Iain Cox, Jack Smith,

Jacques du Preez, James Brewin, James Ker-Reid, James Lucas, James van Beusekom, Jean-Claude (JC) Hedouin, Jeffrey (Jeff) Roberts, Jeffrey Lermer, Jessica Glazer, Jim Lenaghan, Jim Roach, Joe Reddix, Joe Topinka, John Caswell, John Daly, John Dimalanta, John Fleischauer, John McHale, John Purkiss, Jon Keel, Jordana Matsos, Joseph Contino, Josh Dixon, Kamrul Islam, Kate Clarke, Keith Armstrong, Kelli Schutrop, Kelly Mattarocci, Kim Henderson, Kimberley Chesney, Larry Cummings, Laura Moxham, Lee Davies, Lee Decide, Lee Lam, Lily Newman, Linda Ferrante, Lindsay Hartland, Lindsay Petrie, Lindsay Warren, Liz Allan, Liz Capants, Lou Adler, Mahmood Aziz, Marcus Nanson, Marina Bradford, Marina Byezhanova, Marina Hop, Mark Hopkins, Martin Dangerfield, Matt Blackledge, Matt Rose, Matt Scherer, Meeta Sahni, Michael Barthel, Mickey Baines, Miranda Maguire, Musa Ayoob,

Mike Butler, Mike Gardner, Najib Hasnain, Neil Hannaford, Nick Westall, Nicole Grinnell, Nicole Martin, Noreen Cesareo, Pete Newsome, Pete Nicholls, Rachel Morgan-Trimmer, Raegan Hill, Wealthy Blakeman, Wealthy Brown, Wealthy Money, Richard Bolandz, Richard Ilsley, Richard West, Rob Wherrett, Robin Davis, Ron Cuperfain, Roz Fairburn, Ruth Fisher, Sarah Eggleston, Sarah White, Scott Sullivan, Somil Goyal, Stephen Borer, Steve Alker, Sue Mysko, Surj Bami, Susan Kandalaft, Tim Connolly, Tim Gear-Evans, Toby Day, Tom Galvanek, Tom Johnston, Toni McLelland, Tony Harding, Tracey Barr, Vic Williams, Vinny Amatulli, Vladimir Dimitroff.