TikTok: Your New Recruiting Playground for Gen Z Expertise

By Gaurav Belani

Should you’re not utilizing social media in your recruitment course of, IT’s time to vary your technique. Simply after we had settled into the familiarity of conventional platforms for recruitment, alongside got here a disruptor, turning the job hunt course of on its head.

TikTok, initially the go-to vacation spot for dance challenges and lighthearted content material, has morphed right into a powerhouse for hiring top-tier expertise.

This text is your complete information to TikTok recruiting—why it is best to attain out to its large Gen Z person base and methods to make a viral recruiting video. IT’s time to skyrocket your model’s visibility as we delve into the nitty-gritty of utilizing TikTok for job recruitment. Let’s go!

TikTok and Gen Z Expertise: A Good Match

Gen Z is the primary technology to have grown up with social media since childhood. They’re tech-savvy, socially acutely aware, and have completely different office calls for than earlier generations.

TikTok, which is current in 150 international locations, notably resonates with this technology. The app’s demographic distribution spans varied age teams, with a big portion of them aged 18 to 24.

Consequently, TikTok has develop into Gen Z’s LinkedIn, an area the place the long run workforce is actively sought, engaged, and cultivated. This makes IT the proper on-line house for companies to attach with the youthful technology.

Why Ought to Firms Be on TikTok in 2024 and Onward?

Conventional recruitment channels typically wrestle to resonate with the digitally native Gen Z, making platforms like TikTok important for reaching them the place they naturally congregate.

Feeling skeptical about beginning a TikTok account for your corporation? Listed here are three explanation why it is best to hop onto the bandwagon as quickly as doable:

IT’s the fastest-growing social media platform, making IT a hotspot for the youthful technology. With over a billion energetic customers, IT has quickly outpaced its opponents, a lot of which try to copy the brief video format on their platforms.

Probably the most used influencer advertising channel: In 2023, TikTok surpassed Instagram to develop into the main platform for influencer advertising. This modification cements TikTok as the very best place to promote providers and merchandise via actual, user-created content material.

You’ll be able to rent dependable employees sooner: The complete idea of TikTok revolves round quick pacing. With TikTok’s large person base, you possibly can pace up your hiring and join with dependable expertise very quickly.

The underside line is that there aren’t many downsides to utilizing TikTok as a recruiting instrument for your corporation. So, should you don’t wish to expertise FOMO (worry of lacking out), you shouldn’t skip this social media platform as a part of your advertising and hiring technique.

Perks of Utilizing TikTok for Recruitment

Many firms are tapping into the app’s short-form video format to create partaking, genuine content material that goes past the standard job posting.

What began as a hub for laughs and creativity took a decisive flip with the introduction of TikTok for Enterprise—a transfer that prompted a shift from leisure to edutainment.

The app affords a large suite of promoting options and assets for companies in all industries. Right here’s why TikTok for model consciousness and recruitment is the way in which to go:

Attain an untapped youthful viewers

Each HR supervisor is aware about utilizing platforms like Certainly or LinkedIn to hunt out recruits. Nonetheless, the competitors there may be typically fierce, and IT’s not uncalled for to obtain 1000’s of functions for a single opening. This makes the entire hiring course of difficult for each the hiring managers and the candidates.

TikTok, however, nonetheless has restricted competitors when IT involves recruiting content material. Should you create a brief #WeAreHiring video, you’ll most likely get extra consideration compared to strictly skilled platforms. Better of all, you possibly can strategically goal your video with hashtags in order that IT reveals up on the feed of the perfect candidates on your trade, making IT simpler to search for people on TikTok who align together with your recruitment wants

Humanize your model

The interactive nature of TikTok creates a digital neighborhood not simply in job alternatives however within the general narrative of an organization.

Do you wish to present the world that the vibes at your office are immaculate and enhance model consciousness? To attraction to this progressive viewers, you’ll want to overlook the standard job description. As a substitute, showcase your organization tradition, the day-to-day actions, and the type of expertise you are in search of.

Be genuine, introduce the hiring group, and let your model’s character shine via. This method not solely attracts younger expertise but additionally positions the corporate as forward-thinking and culturally conscious.

Plus, with over 78 million customers within the US alone, likelihood is your workers are already on TikTok, offering a stable base for your recruitment efforts.

Maintain tabs in your competitors

Everyone seems to be on TikTok lately, together with your opponents. If different manufacturers in your trade are often posting brief movies and also you’re stalling since you’re uncertain if IT’s helpful, you’re lacking out on a giant slice of the pie in a sea of potential clients.

Take a better have a look at what your opponents are doing on the platform. Analyze their content material, engagement, and the methods they make use of. This not solely gives invaluable insights into what works in your area of interest but additionally helps you determine alternatives to distinguish your model.

By staying knowledgeable about your opponents’ on-line presence, you possibly can adapt and create distinctive content material that resonates together with your target market. Keep in mind, TikTok is extremely fast-paced, so maintaining together with your rivals is essential to staying forward of the curve.

How one can Make a Viral TikTok Recruiting Video

A TikTok recruiting video goes past job descriptions, giving a sneak peek into the open position and firm vibe.

Higher but, you get to work together immediately with potential candidates and might see their social media presence on the app as properly.

So, what methods can you use to grasp TikTok recruiting? Let’s have a look:

Incorporate the most recent tendencies

TikTok thrives on tendencies, and your organization ought to be part of the dialog, whether or not via lip-sync movies, challenges, or viral dances.

Whereas not each pattern might align with your corporation, incorporating tendencies might be satisfying. The airline firm Ryanair, as an illustration, often posts viral-worthy movies that attraction to Gen Z’s humorousness. The corporate adeptly integrates tendencies into its TikToks, showcasing entertaining worker and passenger experiences.

Furthermore, movies that interact with tendencies typically catch the algorithm’s consideration. So, seize the chance to infuse your recruiting movies with some trend-inspired enjoyable!

Don’t overlook the hashtags

Hashtags on TikTok are very important for reaching customers on the platform and preserving tempo with trending matters. They considerably improve a put up’s visibility within the For You feed, rising the probability of IT going viral.

The official TikTok for Enterprise information encourages manufacturers to create branded hashtag challenges to succeed in the appropriate viewers.

Pay attention to the recruitment marketing campaign by the clothes model Good American. Their hashtag #GAOpenCasting has amassed over 3 million views, making waves with folks desperate to develop into model representatives.

This can be a nice advertising technique for sparking dialog about your model message or merchandise, even when the problem is not recruitment-focused. Create a branded hashtag and encourage your group, shoppers, and potential job candidates to partake.

Showcase your office

Showcasing your organization tradition will bolster your model popularity and entice potential recruits. By creating partaking behind-the-scenes content material, you not solely present a singular glimpse into your tradition but additionally set up a connection together with your viewers.

There are quite a few methods to focus on your office on TikTok—listed below are just some:

  • Worker takeovers: ‘A day within the life’ movies are at all times a stylish matter on TikTok. Enable your group members to share their views on what a typical day of their position seems to be like.
  • Workplace excursions: Give potential recruits a glimpse of what they could be a a part of. Make a tour of what your office seems to be like and the way enjoyable IT is to be a member of your group.
  • Have a good time milestones and achievements: This goes for each enterprise milestones and highlighting worker achievements. Present your followers that your organization celebrates collectively and appreciates people who succeed.
  • Workplace Pet Day: Who can resist a cute animal clip? Use this chance to introduce the furry companions that brighten up your office. In any case, a contact of cuteness is at all times an effective way to showcase the lighter facet of your organization.
  • Share your mission: Gen Z professionals crave extra from their employers than only a job; they search objective, values, and a constructive affect on the world. Use TikTok to broadcast your organization’s mission, values, and the significant work your group is doing to make a distinction.

Collaborate with influencers

As talked about earlier, TikTok has develop into the main house for on-line influencers. Collaborating with them on your model’s recruitment efforts is a strategic transfer that may yield spectacular outcomes.

Contemplate figuring out influencers whose content material aligns together with your firm’s values and target market. To offer an instance, Samsung is a tech firm that collaborates with influencers within the inside design area of interest to promote their The Body TV. Their hashtag #TheFrame has amassed over 200 million views, and so they typically repost probably the most partaking movies on their web page.

One other tip is to comb via your followers and see who has a distinguished platform and may be prepared to work with you. Oftentimes, your most devoted followers will probably be keen to advertise your model. Plus, since they’re already having fun with your merchandise, their overview could be genuine, which is most respected for TikTok influencer marketing.

Moreover, test if any of your workers have a major social media presence. Somebody who’s already part of your organization could be the perfect spokesperson on your model. Have them share their profession journey, supply recommendation, or talk about alternatives on the office.

Perceive Gen Z lingo

If your corporation is seeking to entice Gen Z expertise, the very last thing you wish to do is be out of contact with their lingo. There’s no disgrace in being a millennial or older, however should you’re questioning why the “vibes” and “aesthetics” of your office are off, IT’s time to search for the that means of Gen Z slang phrases.

Having a grasp of Gen Z jargon will enable you keep present, bridge generational gaps, and join successfully with the youthful person base of TikTok.

Nonetheless, it is best to keep away from overusing phrases the place they don’t make sense since you danger coming throughout as cringe-worthy. There’s a high-quality stability between sounding present and searching just like the real-life model of the “How do you do, fellow youngsters?” meme.


When IT involves reinventing your recruitment strategies, TikTok won’t be the primary platform that involves thoughts. Regardless of its unconventional nature, IT’s among the finest on-line areas to attach with Gen Z professionals within the period of short-form video.

Even should you’re uncertain of its usefulness, TikTok is the place to be if you wish to join with younger professionals and enhance your model consciousness.

Velislava Georgieva is an Outreach and Content material Supervisor at Inbound Blogging, specializing in Content material Advertising and Outreach Methods. Moreover her ardour for digital advertising, she likes yoga, health, and climbing. You’ll be able to join along with her on LinkedIn.