Examine Out WIRED’s Merch Retailer Refresh

We launched our branded merch retailer in September 2023 to mark WIRED’s thirtieth birthday. The response has been wonderful—which we totally anticipated, since our readers have been asking us to promote WIRED shirts, tote luggage, and the like for nearly so long as we have been round.

Now, we have given SHOP.WIRED a midsummer glow-up and added a number of new items. There’s an 11-ounce WIRED/TIRED mug, with “WIRED” on one aspect and “TIRED” on the opposite so you may talk precisely how caffeinated (or uncaffeinated) you might be everytime you raise the vessel to your lips. There’s additionally an adjustable hat with “Offended Nerd” on the entrance, a throwback to one in all WIRED’s hottest columns and a technique to announce to the world that you just’re mad about one thing. (In case you have ideas about Star Wars, Elon Musk, or generative AI, then congratulations, you are an Offended Nerd.) We even have a brand new shirt: a long-sleeve black T with a candy drawing of a cute little robotic buddy on IT.

Among the belongings you’ll discover at SHOP.WIRED:

IT‘s a strong lineup now, and there is nonetheless extra to return. We all know you’re keen on merch nearly as a lot as we love spinning up artistic designs for issues you may carry round. So let’s present one another the love we deserve, we could?