LinkedIn, Resume & Networking Ideas

Georgie  Hubbard (00:00)
I really feel like lots of people are nonetheless making the error of is simply spraying and praying.

So actually simply making use of for like tons and tons of Jobs. And that, don’t consider that works anymore, proper? Such as you’ve received to look, if you wish to apply for a job, simply learn by the job description and take a look at what these core expertise are. And there’s a few issues that I might do.

Renata Bernarde (00:45)
let’s begin with you and your profession. When was your boldest transfer in your profession? When did you do the boldest, most assured transfer?

Georgie  Hubbard (00:57)
Properly, to start with, thanks a lot for having me. And IT’s really good to be this aspect of the mic as properly. As we have been saying earlier than we went stay, I’m usually interviewing, so this feels somewhat bit unusual. I’m like, okay, I’m being questioned at this time. look, love that query. So there’s been fairly a couple of daring strikes in my life, however two that basically stand out probably the most was, I suppose my first type of actual daring transfer was my very own profession reinvention, my very own profession pivot from…

working in pores and skin and wonder and transitioning into tech recruitment. In order that occurred after I first arrived in Australia 12 years in the past, I made that daring profession shift and I’m completely happy to type of go into what that appeared like and break IT all down. Then the, guess the second massive profession daring transfer for me was leaving the protection of my full-time job in recruitment and beginning my very own company, Secure Options, which I did eight years in the past. And that’s been an enormous, massive journey. And

From each of these strikes, what I’ve discovered is that we don’t ever really feel able to make them. And I feel that this is without doubt one of the massive misconceptions, particularly round confidence and what I’m seeing quite a lot of actually proficient people do is ready to really feel prepared. Like I’ll go and do one other qualification or I’ll wait to the brand new yr or I’ll wait till my life will get much less busy to make that transfer. And…

the longer you wait, the more durable IT will get. Like IT’s by no means gonna be straightforward to make a leap to again your self. However my type of framework for working by issues is pondering, would I remorse not doing this? And that’s the motivator for me all the time to make a transfer. And if the reply is I might remorse IT, then IT doesn’t matter as a lot in regards to the concern or the danger concerned. I simply…

take IT regardless. In order that’s sort of my mission now could be simply to assist individuals overcome themselves, overcome the shortage of perception, the tales that they inform themselves and perceive that on this new world that we’re heading into, I consider the largest threat that we are able to make is staying nonetheless and never making some daring strikes. So yeah, they’re the 2 massive ones for me personally, and I’m completely happy to enter extra element about both if you need.

Renata Bernarde (03:22)
I’d love to enter extra element as a result of I’ve shoppers which can be doing these two issues. So ⁓ I’ve shoppers which have moved international locations and are fascinated by reinventing themselves. And I’ve shoppers which have left a job after many, a few years and are fascinated by, I feel, you understand, the 2 that I’m pondering of proper now are actually going to begin their new companies and all of them.

have this paralysis by evaluation scenario the place they landed in a brand new nation, however they’re pondering, no, I must first repair every part earlier than I take into consideration this. Or ⁓ earlier than I begin my enterprise, I must do all of the programs, all this, attend all of the webinars, every part, speak to all people earlier than I search for shoppers or for work. Did you are feeling like that as properly?

Georgie  Hubbard (04:20)
Look, I’ll be trustworthy, I’m someone that in all probability doesn’t, I don’t overthink issues. I feel among the best frameworks that I take advantage of in my life, and this has helped me rather a lot, I really write about this within the e-book. So every time I’m about to decide or I wanna do one thing, I sit down and I feel, okay, what’s the worst case state of affairs?

As a result of what we are likely to do once we’re about to love make a enterprise, to place our palms up for a promotion, transfer international locations, no matter IT is, we give attention to all of the issues that might go mistaken. After which that sort of causes us to really feel the concern and never take the motion. So we’re going to assume all of this regardless. So what I do is I sit down and go, okay, what’s the worst case state of affairs if issues went terribly mistaken, if I did this factor and simply get IT out of my head onto paper. And what I’ve come to appreciate from doing that time and again, anytime I wished to

take a leap or step exterior my consolation zone is the worst case state of affairs really isn’t that dangerous. However I feel we have a tendency to love actually make IT sound worse in my head to what IT really is. Okay. And, search for me, to be trustworthy, just like the worst case state of affairs after I was pivoting from magnificence and tech recruitment is that I didn’t like IT, however I didn’t lose my qualification. I didn’t lose all my information. I may simply return. So, okay. was like, that’s the worst case state of affairs. After I first went to begin my very own enterprise, I assumed, if this doesn’t work.

I’ll get one other job in recruitment. In order that sort of like took away the concern. So I feel the very first thing is like, get IT out of your head onto paper. Trigger you then sort of disconnect from the concern. The second query I requested is what’s one of the best case state of affairs. After which that sort of will get you tremendous excited, but additionally you may are likely to over exaggerate. And the hazard of that’s that when you set your targets and your ambitions too excessive, as I’ve carried out prior to now, you may then really feel disenchanted as a result of

Something that’s going to stretch you and something that’s going to require you to stage up goes to be arduous. IT’s going to be robust and also you’re going to come back up towards challenges and also you’re going to come back up towards your self. So IT’s nice to type of give attention to all of the actually good bits, however we additionally are likely to over-exaggerate in that sort of disappointment. Then there’s the doubtless case. And that is the mix of each. And I really feel like that is the framework to actually give attention to as a result of while you then take into consideration the doubtless case, you’ve gone by your worst case, you’ve gone by your greatest case and also you go, okay, properly, the doubtless case is that

Renata Bernarde (06:23)
Hmm.

Georgie  Hubbard (06:37)
after I make this profession pivot or no matter I wanna do, IT’s gonna be some challenges. I’m gonna need to study a couple of various things. I’m not gonna know every part and that’s okay. And IT may take me three months or six months or perhaps a yr to rise up to hurry, however you understand, I’ll study rather a lot and I’ll upscale myself within the course of and hey, IT shall be a enjoyable journey. So that is the sort of framework that after I’m type of serving to people make massive choices that simply write IT down, get tremendous clear, have a look at one of the best, have a look at the doubtless, have a look at the worst.

after which IT sort of strips away the concern and also you go, are you aware what? I’m gonna go for this as a result of really IT’s actually not that dangerous if I fail. Okay, I’m in all probability not gonna get that massive purpose that I wish to obtain immediately, however the doubtless case feels good and IT’s price pursuing IT.

Renata Bernarde (07:24)
Sure, I like that. I actually additionally use one thing comparable with my shoppers, however largely I inform them to do not forget that the worst case state of affairs, particularly in the event that they’re going for a job interview, is that they don’t seem to be going to get the job interview and so they don’t have the job anyway. you understand, simply go ⁓ with that mentality of what do it’s a must to lose? However IT’s a good way to trick your thoughts to not catastrophize while you’re going by one thing actually anxious.

⁓ Transferring international locations may be anxious. ⁓ You moved from the UK to Australia a few years in the past. What was the largest ⁓ cultural shock that you just had while you landed right here?

Georgie  Hubbard (08:11)
⁓ God, largest tradition shock. I feel, to be trustworthy, IT was virtually fairly constructive in a approach as a result of one factor I do bear in mind pondering is that the Australian individuals have been fairly constructive, very inviting. There was an actual sense of optimism after I arrived from this nation 12 years in the past. I noticed quite a lot of alternative in Australia. I actually arrived with a rucksack. I had nothing.

Renata Bernarde (08:19)
Okay.

Georgie  Hubbard (08:38)
And I discovered the Australian individuals to be extremely heat and alluring in the direction of me, to be trustworthy. Like I actually had a fairly good expertise, if I’m trustworthy. ⁓ I feel that, I do know IT’s not like that for everybody, however I used to be actually keen to work extremely arduous. I utilized for lots of Jobs after I first arrived. I went for lots of interviews. I simply consider that I used to be meant to be right here.

And I assumed, I’ve received to make this work. I don’t wish to return to the UK. I had spent my youthful years there and I actually missed my household, however I simply felt like this nation was the place I used to be purported to be. I suppose all through my life, if I actually look again and replicate, like I do actually attempt to have this glass half full mentality in the direction of life. I wish to see the nice in individuals. I wish to see the positives in a scenario. And I do know that

not every part’s going to be easy crusing. And I don’t additionally anticipate issues to be straightforward. I feel that that is in all probability possibly somewhat little bit of a present that I’ve that I feel lots of people are trying to find the short and straightforward button, the simple path for this or the simple button for that. And there’s no such factor. And I feel that while you perceive that any time that you just’re going to go and do one thing, you’re going to come back up towards battle, you don’t come into issues with roast into spectacles. Like I didn’t assume shifting to the opposite aspect of the world was going to be straightforward.

So I used to be absolutely ready to come back up towards the truth that I didn’t know the place to stay. didn’t know tips on how to navigate a brand new metropolis. I didn’t know anyone. So I didn’t come right here pondering that I used to be simply gonna be handed one thing. I got here right here pondering, I’m gonna need to show myself. I’m gonna need to work arduous. I might need to take a pay reduce. I might need to go for a number of completely different interviews to get a job. And that’s precisely what I did. However I didn’t get off the aircraft pondering that I used to be gonna be touchdown a dream job immediately. I needed to work extremely arduous and…

I feel that that’s what builds resilience in individuals, that type of understanding that when you find yourself pushing your self to do issues that scare you, you’re going to come back up towards your self. And that’s the place the expansion and the chance lies as properly.

Renata Bernarde (10:35)
Yeah.

And in that part, was shifting into recruitment intentional or did you simply land there? You understand, like searching for work, you understand, and attempting every part and capturing into each business and IT landed in recruitment. I’m type of to understand how IT occurred.

Georgie  Hubbard (11:03)
Yeah. So after I first received to Australia, I received a job firstly within the business that I had studied in. So I received a job in magnificence and pores and skin. So I had carried out a little bit of journey earlier than I got here to Australia. So I’d labored in Greece and France throughout Europe operating spas. In order that’s sort of what I knew. So I used to be capable of get a job after fairly a couple of interviews moderately shortly inside a type of few weeks, ran a clinic in Melbourne for six months after which

I fell in love with this nation and I assumed, I wish to keep in Australia. However sadly I couldn’t get sponsored within the present business that I used to be in in magnificence. In order that’s after I knew I used to be going to need to make a profession pivot. the place I began was I, okay, I assumed, proper, I’ve received a set of expertise and these expertise are transferable. And that’s what I need everybody to grasp that we don’t must establish with our job titles. I feel we have to flip our mindset and establish with

Renata Bernarde (11:42)
Proper.

Georgie  Hubbard (12:00)
the abilities and the tales and the knowledge that now we have, as a result of that’s what may be repackaged and introduced with us wherever we wish to go subsequent. So I wrote down all of my expertise and I used to be actually good when IT got here to constructing rapport, constructing belief of shoppers, navigating ⁓ complicated equipment. I used to be fairly good with new Technology. I used to be actually good at being organized. I used to be good at gross sales, negotiations. So these have been all like my expertise. After which what I did was I went to the job boards.

Search, LinkedIn. And as a substitute of typing in recruitment, as a result of I didn’t even know that was going to be the job I used to be going to maneuver into, I typed in gross sales, customer support, relationship constructing. And that’s the place I type of began to note a couple of type of Jobs come up. And I noticed the advert for a junior recruitment advisor, learn the job advert, positively didn’t hit all the abilities. I in all probability solely hit about 50, 60%.

Renata Bernarde (12:36)
Yeah.

Georgie  Hubbard (12:55)
And that’s one other key level that I wish to make is that you just’re by no means gonna hit 100 % of any ability on a job advert and no firm really expects you to, simply firm wishlist job adverts. So I went by the Jobs and I assumed, okay, I’ve received a couple of of those expertise, I’m gonna apply. Lengthy story quick, I didn’t hear something for about three or 4 days, however there was a quantity on the backside of the job advert. So I picked up the cellphone and I known as and a man, let’s name him Tom picked up and he stated, whats up, ABC recruitment.

I stated, Oh, hello, that is Georgie. I’ve set my CV and that is what I do. And I mainly pitched myself, which was a, you understand, I suppose a ability that I’d had in magnificence promoting myself. He invited me into an interview. Um, I used to be there and IT was like an evaluation heart. So I used to be there towards like 10 different individuals. That was fairly scary. And all of us needed to undergo these completely different workouts. And one among them was, um, IT was like a, I needed to relax an indignant shopper. Now, clearly I’d had numerous expertise doing this working in

the sweetness within the customer support business, as a result of not everybody’s proud of their remedies and issues. So I listened, I understood, and I repeated again to him. So he felt heard. After which on the finish of that, he broke character and he stated, Georgie, the place did you study to do this? And that is, I suppose, an instance of what transferable expertise can seem like. What sort of got here straightforward to me was a really wanted ability within the business that I wished to pivot into. After which every week later, I received a name to inform me that I the job. However right here’s a very key level that I actually wish to make.

Different individuals in that room have been way more certified than me on paper, however they didn’t get the job. And that is the important thing piece now the place corporations are shifting away from, want 10 years expertise on this and 5 years on this, to taking a look at individuals by a lens of expertise. And IT’s all about the way you place your self. So lengthy story quick, I then, that’s how I put into recruitment. I’ve carried out that now for 12 years. IT was a large studying curve for me.

I’d by no means learn a CV in my life earlier than. And impulsively I’m having to study all this tech jargon. I’d by no means pitched to a shopper in that approach and I’m doing that. And IT was me fumbling by quite a lot of calls, me making quite a lot of errors, however IT was a very good studying expertise. And I didn’t lose all the expertise that I had in magnificence. I took them with me and simply use them differently. And that is sort of the message that I wish to ship out to individuals now could be that

You’ve all received expertise and these expertise are wanted throughout completely different industries. IT’s simply all about seeing your self by that lens versus figuring out with a job title and seeing your self as someone that’s received worth to supply different industries.

Renata Bernarde (15:35)
Yeah, sure. Look, I agree with you and I need ⁓ to ask you extra questions on that since you now have your individual enterprise in recruitment and 12 years is a very long time. Issues have modified in recruitment. And one of many issues that ⁓ my prospect shoppers and listeners come to me with, and so they say, look, I might like to switch my expertise.

However IT looks as if no person will give me an opportunity. know, an increasing number of we see Jobs marketed with out a cellphone quantity to name and an increasing number of we see Jobs which can be on-line purposes solely. And it’s a must to comply with this type of recipe of the applicant monitoring system to just be sure you get an interview. IT’s so arduous as a result of there is no such thing as a barrier of entry for purposes. So you have got a whole lot of purposes and

mainly only one job on the finish of this pipeline. So how would you do IT now? You understand, when you have been making use of for that very same job in 2025, there’s no quantity to name, there’s nothing you are able to do. Do you assume that you’d have the identical likelihood to impress?

Georgie  Hubbard (16:52)
look, I’ll be actually trustworthy, I feel IT’s positively, IT’s positively rather a lot more durable now. However I nonetheless assume the identical guidelines do apply. I feel that initially, you’ll want to begin with your whole expertise, as a result of that then builds this stage of confidence and self perception. And when you don’t consider that you just’ve received the suitable expertise, you’re by no means even going to take step one and the primary rejection, the primary no, you’re going to begin beating your self up and feeling deflated. So

we have to consider in ourselves. We have to perceive that we do have worth to offer and actually type of like do this expertise and profession audit of like, that is what I carry to the desk and hold telling your self that on a regular basis, construct that proof for, write down your expertise and simply actually simply hold including to them and really feel pleased with all of the issues that you just’ve achieved throughout the course of your profession. That’s the very first thing I might nonetheless do. The second factor that I really feel like lots of people are nonetheless making the error of is simply spraying and praying.

So actually simply making use of for like tons and tons of Jobs. And that, don’t consider that works anymore, proper? Such as you’ve received to look, if you wish to apply for a job, simply learn by the job description and take a look at what these core expertise are. And there’s a few issues that I might do. The very first thing I might do is make certain these core expertise are mirrored in your resume.

As a result of sure, know, CVs are going by filter techniques now, proper? So there’s AI that’s mainly studying resumes and, you understand, I do know that may be actually irritating, however that’s the actuality that we’re residing in proper now. So that you want to pay attention to IT. So as soon as you understand that your, expertise which can be on the job advert are in your resume, then that’s, that’s the way you apply. So that you just be sure you match these two. The second factor that I might do is I might even be trying severely at your LinkedIn profile.

as a result of the very first thing that our recruit goes to do or HR supervisor goes to do or excessive supervisor goes to do is that they’re to go straight to your LinkedIn profile. And that is the place I feel lots of people don’t perceive this. So I have a look at LinkedIn profiles all day, each day. And typically I have a look at a profile and I’ll go, I’ve received no concept what this particular person does. They’ve received a really outdated image on their profile. They’ve received nothing about them of their bio.

and there’s no type of like sense of like achievements or outcomes that they’ve received of their present roles or earlier roles. Like see your LinkedIn profile as your on-line resume. That’s sort of what you wanna be taking a look at. And the rationale why I’m additionally saying this as properly is as a result of how additionally recruiters work and the way I work is we get entry to the backend of recruiter. And what now LinkedIn does is I can now add a job description onto LinkedIn.

and the AI of LinkedIn now will carry up candidates that match that job description. So when you’re a person proper now, figuring out what sort of job you wish to go for, make it possible for your CV and your LinkedIn profile is reflective and has received these key expertise in your LinkedIn and in your CV, as a result of that’s what makes you searchable. That’s what’s going to make you come up. After I kind in software program engineer, your CV goes to come back to the highest or mission supervisor. Your profile goes to come back to the highest.

So that you want a profile that’s seen and searchable. In order that’s the second factor I might do is I’d get all of like my advertising and marketing materials, my resume, my LinkedIn profile, all updated with not simply reflecting the place I’ve been, however the place I wish to go. And that’s the place, that’s the true key. So have a look at all of the Jobs that you just’re making use of for, what key phrases come up many times, what expertise come up many times and once more. And when you see issues that you just don’t but have, properly then you’ll want to go and up ability. Then you’ll want to assume, okay, what do I must go and study?

What do I must go and do a micro credential on? So there’s tons of free programs on-line in the meanwhile round AI and all kinds of issues. IT simply received to do a little bit of analysis. So I might then be figuring out the place are my gaps and I’d be spending time updating that. As soon as I’ve carried out a micro credential, I might be posting about IT on LinkedIn. So I feel that is the opposite piece as properly. Visibility results in alternative now. So I’d be begin fascinated by your status.

the way you present up on-line as properly, as a result of IT’s nice having a very good LinkedIn profile, however you wanna carry individuals to IT. And the one approach you do that’s begin posting content material. So having an opinion about issues happening in your business, sharing an occasion that you just’ve not too long ago been to, sharing a course you’ve not too long ago carried out, visibility results in alternative. I’d then be type of fascinated by networking. So I’d be placing myself on the market on-line. I’d be connecting with professionals within the areas I wanna transfer into.

I might be going to networking occasions and assembly individuals and having conversations. And this all feels like work. I admire that, however that’s what you’re to need to do as a result of alternatives now they’re not going to be as ample as what they need, as what they was once. So we’re going to need to type of begin fascinated by our method to job search in a totally completely different approach.

And I feel that for these individuals which can be actually taking their careers, you understand, severely, you’re enthusiastic about all the chance. It is a unbelievable time. I’m actually enthusiastic about what’s coming, however there’s no denying that we’re going to have to actually rethink our careers. And we’re going to have to simply do these additional few steps if we actually wish to stand out in a aggressive market.

Renata Bernarde (22:17)
Sure. ⁓ look, you’ve simply, you understand, stated every part that, you understand, we’ve been speaking about on this podcast for therefore a few years in such a concise ⁓ approach. And I 100 % am behind all the issues that you just stated. One of many issues that I do is I’ve a LinkedIn group that’s personal and IT’s a membership. So individuals might pay month-to-month. IT’s pretty new. I’ve solely began IT a few months in the past.

And I did this to assist individuals be extra energetic on LinkedIn as a result of individuals have profiles after which they do nothing about IT. They don’t interact, they don’t put up, they don’t do something. And actually they don’t know tips on how to have their very own narrative. And ranging from the second the place you stated you have been reflecting about your skills and you then realized you had all these strengths and you then used them to seek out ⁓ your new job in Australia.

I really feel like individuals don’t even know that about themselves. Proper. They haven’t actually stopped to assume. And possibly in ⁓ youthful generations they do. I discover that every time I’ve a youthful shopper, ⁓ they’re extra in tune with their skills and their strengths. I’m a Era X. Most of my shoppers are Era X. They’ve been working so arduous all of their lives, by no means stopping to speak about their tales.

replicate, journal, take into consideration what their strengths are. So I do all of that with them. And I take advantage of this ⁓ evaluation known as Expertise Predicts. And one of many skills is boldness. And I’ve quite a lot of boldness. I’m questioning if in case you have boldness as a trait or did it’s a must to work to…

that muscle and take IT to the fitness center. Like I inform my shoppers, you may, you understand, now we have all of those skills. IT’s a expertise wheel with numerous skills. I’ve a really dangerous mixture as a result of I’m very daring. I’m very persuasive and I’ve zero precision. So I’m not ever in being excellent. I simply wish to go along with my concepts and I persuade individuals and typically they succeed, typically they fail. And that’s how IT is with me.

may take precision to the fitness center and stretch IT out and turn out to be extra exact. I in all probability have carried out that through the years, however largely I simply discover methods of overcoming my lack of precision by both getting someone to proofread issues for me or I get Grammarly. I’m hooked on Grammarly as a result of IT’s vital to me to get issues carried out ⁓ and spelled accurately. What’s boldness to you personally?

Georgie  Hubbard (25:04)
Yeah, I feel as properly, simply to return on what you’re saying, like I do consider IT’s a muscle that I’ve constructed over time. If I replicate again to very youthful Georgie, I used to be actually shy at school, like actually shy. was simply, you understand, yeah, painfully shy. And through the years, I suppose what kind of constructed my very own boldness is placing myself in uncomfortable positions time and again and time and again, understanding that

first braveness comes, then the competence comes, then the boldness follows. And I feel with too many individuals have gotten that backwards. So IT’s a muscle that you just construct and IT’s bizarre. IT’s like I’ve virtually skilled myself now to see the concern as pleasure. So…

even at this time, by approaching a podcast, you understand, there’s, there’s a component of nerves round that I’ve like, I actually wish to supply as a lot worth as attainable. And, you understand, I actually wish to make it possible for, yeah, like, you understand, this podcast is profitable for you as properly. however I am going, if I waited and waited and waited and waited till I felt daring sufficient or assured sufficient to come back on and begin doing podcasts or write a e-book or do IT or do no matter I’d be ready ceaselessly. So I feel the how I’ve constructed my boldness,

is continuous to place myself in conditions that scare me barely. And going again to one among my largest, largest fears, as a result of I do know that is such a typical concern, was public talking. I couldn’t, and this isn’t a joke, get up in entrance of a room of even like 5 or 6 individuals and say my identify with out actually virtually having a panic assault. And that is going again in all probability about eight years in the past now. And I recognized that that was gonna maintain me again. So I enrolled in, I do know when you’ve heard of like Toastmasters.

Renata Bernarde (26:53)
Sure.

Georgie  Hubbard (26:53)
And IT’s mainly

like, yeah, public talking, I suppose, meet up when you like, and also you all come collectively as soon as every week and also you all get an opportunity to talk. for about, properly, over a yr, virtually 18 months, I didn’t miss every week. And IT was probably the most uncomfortable, painful expertise. I bear in mind the primary type of few weeks turning up and standing up and saying my identify, sweating, you understand, like IT was so awkward. However once more, placing myself in these positions.

has simply type of stacked the proof over time that I can do IT. I can speak in public, I can push myself a bit and I’m residing by IT. I’m gonna be okay. So that is, guess, my core message from the e-book is you don’t wait to really feel prepared, you don’t wait to really feel daring. You are taking the primary transfer.

even when IT’s messy, even when IT’s uncomfortable, even when you’re shaking, even when you really feel all that doubt and concern and discomfort, however over the opposite aspect is the place all the chance lives. And had I not continued to push myself, and I’m certain you’d say the identical, of holding placing myself in these uncomfortable conditions, I wouldn’t be the place I’m at this time. I wouldn’t have been capable of begin a enterprise. wouldn’t have been capable of write a e-book. I wouldn’t have been capable of come on this podcast. So I feel we have to establish what’s holding us again.

What’s the concern behind IT? Is IT concern of judgment? Is IT concern of failure? Is IT concern of success? Like what is definitely the concern? Name IT out. See IT for what IT is. IT’s only a concern. IT’s not reality. IT’s one thing that you could overcome. And the one approach you overcome IT is going through IT. You’re by no means gonna overcome a concern by simply pretending IT’s not there or simply type of, yeah, of shoving IT to the one aspect. IT’s all the time gonna maintain you again. So I feel we overcome concern by going through IT head on.

And that’s how we construct our boldness and our confidence and perception in ourself.

Renata Bernarde (28:44)
Yeah. And each different straight, actually, you understand, if you wish to construct every other, you understand, downside fixing or ahead pondering, IT’s only a matter of taking IT ⁓ to the fitness center, like I say, and work engaged on IT such as you’ve carried out with with boldness. ⁓ You then. Pivoted your profession as soon as once more and began your individual enterprise and also you’re a lot older. I imply, you understand, a decade older while you did that, wasn’t IT? And.

What was completely different then? Did you are feeling extra skilled and able to make a change the second time round? Or have been you extra involved that you just have been too outdated to make a pivot? I’m fascinated by among the points that a few of my shoppers really feel after they come to work with me. Am I too outdated to make a transition now? Possibly I missed the chance. Did any of these fears got here to thoughts?

Georgie  Hubbard (29:44)
I’m, I positively was nervous. I imply, I used to be strolling away from a really secure job and a status that I’d constructed. I imply, I’ve been, I had been in that recruitment company for nearly 5 years and in recruitment, you receives a commission a fee. So I used to be on a pleasant pay slip at that time and, however

Once more, the concern of remorse was the largest motivator to make me change and to make me make the transfer. thought, would I remorse not going for this? And doesn’t matter whether or not you’re 20, 30, 40, 50, 60, like if you’ll get to the top of your life and remorse not doing one thing, I feel that that’s a purpose to do one thing as a result of who desires to get to the top of their lengthy treasured life and assume what if? And only a fast aspect observe earlier than I dive into the enterprise factor.

There’s one e-book that each single particular person ought to learn as a result of IT basically modified my life other than my e-book, after all. However the e-book, the e-book is IT’s by Bonnie Ware and IT’s known as The 5 Regrets of the Dying. And the primary remorse is I want I’d lived a life that was true to me and never what others anticipated of me. When individuals received to the top of their life, they remorse the issues they didn’t do, not the issues they did do. And studying that e-book, IT simply stripped away every part. I used to be like, I’ve received to do that.

Renata Bernarde (30:30)
you

Georgie  Hubbard (30:54)
doesn’t matter if I fail, doesn’t matter if I mess up, doesn’t matter if the enterprise is a hit or failure, I’m gonna study alongside the best way, making use of one of the best, worst, doubtless case as properly. And yeah, IT was, IT was a large studying journey, however I didn’t begin a enterprise in one thing model new as properly. I began a enterprise in recruitment after having six years in recruitment. So I had the proof constructed up during the last six years, having a profitable profession in recruitment to say, properly, I understand how to recruit, I understand how to win.

work, I understand how to seek out expertise. So I simply must learn to really run a enterprise and all of the tax implications and tips on how to rent and tips on how to really construct a sustainable enterprise. I’m certain I can determine that out, however the precise expertise of what the enterprise was going to be recruitment, I knew tips on how to do IT. So I suppose my largest piece of recommendation for anybody fascinated by beginning a aspect hustle or a enterprise is all the time take into consideration what expertise once more you’ve received.

and the way that may be translated into ⁓ fixing an issue. And that’s all enterprise is, IT’s fixing issues for individuals. So no matter you’re doing proper now in your day job, what are you good at? What do individuals come to you for and will you monetize that? So we’ve all received strengths, we’ve all received expertise, which is why doing that expertise audit is so vital. And I guess you that there’s a ability that you’ve that someone would pay you for and begin there. Don’t attempt to comply with your ardour. I feel this is without doubt one of the worst advices that folks ever can say is go and comply with your ardour.

Properly, you might need a ardour of, you understand, I don’t know, knitting or golf which may not flip right into a enterprise. Proper. So I feel while you’re beginning a enterprise, begin a enterprise and one thing you’re good at. After which ultimately, when you make {that a} success, then you may pivot into having a enterprise that you just’re obsessed with. However there’s, I’ll let you know this as a result of I’ve skilled this firsthand as properly. I did have somewhat aspect enterprise. I’m actually obsessed with Health and health and mindset.

And I did have somewhat enterprise at one level on the aspect of my recruitment firm, educating individuals about mindset and Health. And that’s my ardour, however IT grew to become my jail as a result of IT received to a degree the place I wasn’t making any cash to actually maintain IT. IT was really actually anxious and IT quickly didn’t turn out to be my ardour. So my largest piece of recommendation now could be monetize your expertise, flip that right into a enterprise, make {that a} success.

after which down the monitor if you wish to go and experiment together with your ardour and your objective and all of that, then go and do this. However simply monetize your expertise first. And that’s precisely what I did.

Renata Bernarde (33:25)
Sure, as a result of IT’s a a lot simpler business transition, isn’t IT? You probably have the abilities and you then’re studying how, I imply, you talked about earlier than that you just knew you could possibly study issues, however studying on one thing that you understand you may promote simply, ⁓ which in your case was recruitment and all of the connections you’ve had, that’s a neater promote for you.

Georgie  Hubbard (33:30)
Right.

Yeah, appropriate. And that’s

the factor as properly, monetizing your community, monetizing all of this stuff. we’ve received this, particularly individuals who, such as you say, are type of like a barely outdated era. You’ve received a lot information and knowledge, a lot information and knowledge to share. And IT’s, you could possibly package deal that up and you could possibly be a advisor. You might supply your companies to individuals like.

There’s a lot you are able to do and AI is actually making IT simpler than ever earlier than. You possibly can spin up a web site inside seconds. You possibly can create advertising and marketing copy inside seconds. You possibly can put a model brochure collectively inside seconds. Like all of this, I didn’t have eight years in the past after I was in, beginning my recruitment company, needed to pay someone cash to construct me a web site. I needed to pay attorneys to get contracts collectively. You possibly can construct issues in seconds now with AI when you simply know tips on how to immediate IT accurately. So the chance’s by no means been better.

IT actually hasn’t.

Renata Bernarde (34:43)
Sure, sure, I feel you’re completely proper. And ⁓ what I skilled myself after I opened my enterprise was that IT took some time for IT to crystallize as a business enterprise for me, as a result of I used to be not a profession coach earlier than I grew to become a profession coach. Proper. So I needed to educate my viewers, my community, the those who I knew.

to allow them to know that I used to be transitioning from being an govt, from being a enterprise improvement govt, for working within the intercept between analysis and politics and do collaborations at that stage and run ⁓ occasions and lift cash for issues. That’s what I used to do. That was what individuals would rent me to do. Swiftly I’m telling individuals, now I’ve a podcast known as the Job Looking Podcast.

And a training framework known as the Job Looking Made Easy framework. And other people have been like, what? That’s not the Renata I knew. I had no concept that you just wished to do this. So IT took me a very long time for me to make that transition business. IT was straightforward to do the transition, ⁓ however I needed to educate my community and slowly construct up.

phrase of mouth and a clientele and a status for one thing new. And that takes time. Even in recruitment, making that transition, did IT take time so that you can commercialize the enterprise as properly? Or by the point you’ve began IT, you had already tried a few different issues, so IT made the transition simpler for you.

Georgie  Hubbard (36:28)
IT’s, look, we actually, like, is little bit of a aspect observe, however my enterprise accomplice and I, IT was a little bit of a, IT wasn’t one of the best, we didn’t go away in one of the best phrases. I’ll put IT that approach. They mainly, I used to be all the time going to depart as a result of I used to be able to type of like department out and begin my very own factor. After which my enterprise accomplice, she wasn’t going to be leaving as shortly as what she needed to, however mainly they only fired her.

and we didn’t receives a commission out any cash or something like that. So we actually have been single swim. So I didn’t actually have a second to consider commercialization. What am I doing? I simply knew tips on how to promote, I knew tips on how to pitch and I knew I wanted to go and win shoppers and get Jobs in to fill them to get cash in as quickly as attainable as a result of at that stage of my life, I simply purchased my first property. My enterprise accomplice had a one-year-old daughter. She was the breadwinner. IT wasn’t a case of let’s sit round and…

have a factor about our enterprise identify and our web site. was like, we simply must get Jobs and we simply must get cash as shortly as attainable. How are we going to do that? Let’s stick with what we all know we’re good at, recruitment. Let’s go and win work and let’s fill Jobs. So I suppose the primary yr, to be trustworthy, was a whole whirlwind. And we simply knew we would have liked to behave, we would have liked to swim as a result of in any other case we have been going to drown. So we simply swam and we simply stored on profitable work and we simply stored on placing ourselves on the market after which…

I actually began to grasp the ability of really placing your self on the market on-line, beginning to construct a bit extra of my model as like not simply Georgie the recruiter, however Georgie who runs a recruitment firm. And that’s type of been an actual journey for me of posting content material on LinkedIn, starting to consider my status and what I wish to be recognized for. That type of got here, I suppose, later after simply getting the work. However I additionally assume there’s energy in that as properly, as a result of there’s

there was virtually just like the credibility was there as a result of I had began a enterprise. IT was going okay. There was some credibility. So by the point I got here to begin posting, I wasn’t type of simply posting for the sake of posting to get shoppers. IT was like, I’d already sort of laid a little bit of a basis. So there was a little bit of credibility there. After which I simply needed to type of construct on prime of that. However to everybody listening, such as you’ve already, you’ve received credibility, you’ve received knowledge, you’ve received information to share. So that you don’t want to attend.

till you type of really feel such as you’ve received that credibility, you have already got IT. However I’m simply saying in my state of affairs, like I simply didn’t have time to consider this. I might have beloved to have time to consider IT. And now I’m very way more intentional every time I begin one thing new to consider the model messaging and to consider what I must painting out there to get the suitable clientele to come back again in the direction of me. However again then, if I’m trustworthy, IT was…

sink or swim. was simply let we’ve simply received to get Jobs on as shortly as attainable. Let’s simply hit the telephones and, and go, which is what we needed to do.

Renata Bernarde (39:23)
Properly, you understand, if I used to be teaching you, I might have instructed you to do this. Sure, IT’s not simply the ability survival. IT’s simply, IT validates your concepts sooner, proper? As an alternative of you, like, you understand, the shopper I’m pondering of that I instructed you who’s spending quite a lot of time studying, studying, studying, studying, and being paralyzed by a lot Information. you’ve received to do that. You’ve received to do this. have have, you understand, your web site and your…

Georgie  Hubbard (39:26)
Survival, IT was pure survival.

Sure, yeah.

Renata Bernarde (39:52)
branding carried out and your marketing strategy and da da. These are all vital issues. Don’t get me mistaken. However when you don’t have shoppers, you have got bugger all. So go and test in case your job is required. Go and never simply ask your pals who will all the time let you know good issues, however go and ask the troublesome ones, the true potential shoppers and ask them to rent you for no matter IT is that you just do and see if

Georgie  Hubbard (40:02)
you

Renata Bernarde (40:22)
your concept is validated or not as a result of then you can begin pivoting if IT’s not. In any other case you’re going to spend an excessive amount of time overthinking IT and never going to market with IT.

Georgie  Hubbard (40:34)
Agreed. And simply as I feel this might supply some worth to the viewers as properly. as I discussed at first, I’m additionally constructing an AI app known as Pivoter. In order that’s mainly like you may put in your present job title. IT will provide you with your transferable expertise after which IT will provide you with a whole roadmap into getting you from the place you wish to be to the place, the place you are actually to the place you wish to be. Whether or not you wish to pivot into a brand new business, begin your individual enterprise, ⁓ pivot into a distinct promotion.

that IT will mainly spit out precisely the steps that you’ll want to take and offer you that basically type of roadmap to get you from the place you’re to you wish to be. However how I examined that concept is I mainly simply ⁓ constructed a touchdown web page and stated, join early entry. And I stated to myself, if I recover from 100 individuals, put their identify and e mail in and choose in to that checklist, I do know I’ve received a validated concept.

And I received over 200 individuals now to place their identify in. In order that instructed me that signaled from {the marketplace}, there’s a necessity for this. Now I’m going to go and construct IT. In order that’s one other approach that you could check your concept. You might simply mainly put collectively a very fundamental touchdown web page with an e mail signal as much as say, apply for early entry and see how many individuals put their identify and e mail in. And if there’s greater than say 100 individuals, you go, okay, there’s positively going to be a necessity for this.

Now I’m going to take a position a while and possibly cash and vitality into constructing IT out.

Renata Bernarde (42:04)
Love that. Love that. Georgie, so that you’re constructing this and also you’re additionally launching your e-book. Who’s the ⁓ splendid reader in your e-book?

Georgie  Hubbard (42:17)
I’ve, look, I’ve, I’ve written the e-book, I might say for extra of the feminine viewers, as a result of one among my passions can also be to make it possible for as we transfer into this new AI world, nobody will get left behind. And I’ve seen firsthand in Technology recruitment that could be very male dominated, however I additionally know that’s the place quite a lot of the alternatives are going to be. So I wrote the e-book for a feminine viewers, however

I additionally know that there’s some wonderful males on the market, some male allies that additionally get quite a lot of profit from the e-book as properly. So the e-book is written for females. ⁓ That’s sort of my viewers who I focused. Pivotal is for anybody, everybody. In order that’s sort of like, irrespective of who you’re, you will get profit from Pivotal. However I might say if somebody’s listening to this proper now and they’re feeling caught, they’re feeling uncertain,

They’re missing a little bit of readability of their life. They’re missing that confidence. They know they need extra. They know they’re made for extra, however they only don’t know what step one needs to be. That’s who the e-book is for. Someone who is able to take their very own daring transfer and who simply wants a little bit of assist and a route in making IT. And the best way I’ve laid out the e-book is the primary half is all about confidence, constructing that up, overcoming concern and imposter syndrome, creating time for ourselves.

Half two is throughout the methods of really tips on how to reinvent your self, tips on how to make a profession pivot, tips on how to get forward within the age of AI. After which the ultimate half is tales from the podcasts and the females that I’ve spoken to all through my profession who’ve made their very own profession reinventions of like proof of like IT’s attainable. After which the ultimate half is a confidence problem the place IT’s a 30 day, you you’re doing one thing each day, simply one thing actually, actually small to construct up.

that stage of confidence as a result of I didn’t need the e-book to be one other e-book that folks learn and go, that was good to pop up my shelf and that’s that. I wished IT to be actually tangible, actually, I need individuals to take motion. And that’s why I included the problem on the finish. anybody who’s feeling caught, uncertain desires that little little bit of safety now and simply to begin making their very own daring strikes. That’s who IT’s for.

Renata Bernarde (44:25)
thanks. I like the thought of the e-book. I like the work that you just’re doing. Thanks a lot for being on the podcast at this time. And also you are actually a buddy of the podcast everytime you wish to speak about a brand new subject that you just assume are going to be nice for our viewers. Simply let me know. We’d welcome you again with open arms.

Georgie  Hubbard (44:33)
Thanks.

Thanks.

Thanks a lot. And I can’t wait to have you ever on my podcast quickly as properly.

Renata Bernarde (44:48)
Okay, we’re going to place a hyperlink within the present notes to your e-book, to your corporation and to your podcast so individuals can go and test IT out.

Georgie  Hubbard (44:56)
Thanks a lot.