X Is Making A Recent Push For Dwell Video With New Creator Payouts

Do not be shocked when you see extra stay streams on X over the subsequent month. Whereas stay streaming is not a brand new characteristic for the social community, IT‘s not a characteristic you’d generally affiliate with IT. Now, the corporate has launched a stay streaming command middle known as Dwell Studio, with instruments creators have to go stay extra simply, together with new payouts to incentivize them. 

In a few posts on X, the corporate’s head of product has introduced that IT might be “rewarding creators who stay stream by allocating $1 million” for them within the upcoming cycle. Nikita Bier did not expound on how the payouts might be structured, however he mentioned extra particulars will comply with. He did submit a demo of the brand new stay streaming command middle inside Creator Studio, nonetheless, to indicate how IT works. 

Throughout the command middle, customers will have the ability to create a brand new stream, give IT a title and add a thumbnail that viewers will see earlier than IT goes stay. They’ll schedule IT to start at a selected hour on a sure day after which select who will get to have the ability to watch IT. Dwell streams could be restricted to verified accounts, the accounts a creator follows or their subscribers, however they can be seen to everybody on X. Dwell Studio additionally reveals creators their viewers’ feedback and the way their steam is doing, together with the variety of concurrent viewers, the nations they’re from and the gadgets they use. 

Dwell streaming on X is completely obtainable to customers paying $3 a month for an X Premium subscription. Whether or not X has improved its stay streaming infrastructure over the previous few years stays to be seen. In 2023, Ron DeSantis was alleged to announce his presidential bid on the platforms’ stay audio streaming service Areas, however X’s servers have been “form of melting” and prevented him from doing so. After which a yr later, Elon Musk was alleged to interview President Trump, as properly, however his Areas stay crashed and have become inaccessible. 

At the moment we’re saying Dwell Studio, a model new livestreaming command middle on X

X is the place the whole lot is occurring now. So we’re launching the perfect instruments for professional streamers to go stay, join with their followers & handle their streams

Examine IT out on 𝕏.com in Creator Studio pic.twitter.com/B06MLScFj9

— Nikita Bier (@nikitabier) July 1, 2026