Physician-First Advertising Methods to Enhance Affected person Outcomes

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Stewart Gandolf

Hello, everybody. Stewart Gandolf right here. Welcome to a different podcast.

And I used to be simply talking offline with Dr. Flora about how excited I’m right now. Welcome, Doug. Good to speak to you.

So Dr. Flora is Government Medical Director of Oncology Companies at St. Elizabeth Health Care. He is additionally Editor-in-Chief of AI at Precision Technology.

So once more, welcome, Doug. I discovered you, as we talked about somewhat bit offline, I usually interview individuals that talk at conferences which have actually compelling matters.

so the subject that caught my eye was Secrets and techniques of Advertising with, to, and for docs. So I would like to get a way of the speak you gave, the place you gave IT, what was IT about?

Let’s simply begin with the start and we’ll take IT from there.

Doug Flora

Yeah, thanks for having me, Stuart. That was an attention-grabbing one. So I am a medical oncologist. I see most cancers sufferers downstairs in my most cancers middle.

This one got here throughout my desk, I feel, by LinkedIn. And IT was an attention-grabbing one as a result of there is a group that we might labored with earlier than a author lady.

My hospital system had labored with and I feel they discovered me extra approachable than others that they have been attempting to work with.

I feel that is the mild approach I am going to describe IT. However there’s been a basic reluctance or little warrants, I suppose, for working with suppliers as a result of we’re busy and we might be demanding and, you understand, we’ve our personal wants.

And so one in all our colleagues, the author, develop invited me to take part in a panel in a seminar in Las Vegas.

And IT turned out to be a blast. Not my typical panel dialogue on the subject. Normally I am sitting there speaking about analysis trials and synthetic intelligence.

And this one was rather more about how do you join together with your audiences? how do our entrepreneurs join with our suppliers?

Stewart Gandolf

know, IT‘s such a terrific subject, and we will speak somewhat bit about, you understand, we simply truly wrote a weblog submit not too way back about this, like, I have interaction your docs and the truth that you’ve got coated the identical subject I really like.

And naturally, you understand, the, properly, I need to get your enter on this. Why do you suppose IT‘s an vital subject?

have a few of my very own ideas I am going to share, however I would love to listen to, you understand, this clearly was a enjoyable subject for you, and I am assuming IT went over nice with you.

Why do you suppose IT‘s vital?

Doug Flora

For me, particularly in most cancers drugs, however healthcare typically is a staff sport.

IT‘s a sophisticated factor with hundreds of transferring components, and a number of what I do as a most cancers physician is messaging to individuals out in my group, attempting to forestall them from needing me.

And so, I obtained concerned on the, and we do not even name IT advertising and marketing, we name IT storytelling aspect. Not attempting to drive volumes however attempting to drive screening and prevention and early detection and people types of issues and located myself on this unusual position for my healthcare system and for my most cancers program.

a storyteller in chief and have become acquainted with these ideas as a result of IT was actually vital to me that sufferers heard the messaging by our advertising and marketing division that the docs believed in to save lots of their lives.

Stewart Gandolf

I really like that and you understand IT‘s humorous one of many issues that in our personal firm and other people I do know on this area you understand they you understand like they do not need to essentially be a clinician however they nonetheless need to assist proper so in the event that they can assist amplify that message after which notably right now with a lot misinformation on the market to get some credible medical recommendation is nice and I really like that that is your motivation as a result of clearly the patron wants that.

You realize additionally the half I used to be going to speak about in addition to you get that Information out IT‘s so vital for a digital advertising and marketing standpoint to you understand have you understand each talks so much about E-A-T you understand expertise experience authority and belief and having docs on the middle of this may be constructed precisely that so in the event you’re attempting to construct a web site that has thought management

 in the neighborhood, in addition to nationally, you are in a position to amplify the message much more, your cash or your life matters, as Google typically talks about, and healthcare is one in all them, proper?

IT‘s a really, essential subject. Inform me about that be aware. A few of your favourite perhaps anecdotes of latest stuff you’ve been doing with your individual hospital.

I would love to listen to a few of your tales of the way you’re in a position to truly, you understand, get the message in the neighborhood to assist drive the screenings. I would love to listen to somewhat bit extra about that.

Doug Flora

I am very lucky. I stay in a really mission-driven hospital system.

The staff rose collectively, and we actually have thrown ourselves in for lots of funding and a spotlight to lung most cancers screening.

I am training in Northern Kentucky simply outdoors of Cincinnati, and IT‘s the primary state within the nation for lung most cancers diagnoses, late stage lung most cancers diagnoses, lung most cancers deaths, once we began this.

understand that’s the place we might be nice. And so, we put a number of construction and funding in our system, in addition to advertising and marketing messages to our physicians and our group in regards to the significance of lung most cancers screening.

And lo and behold, IT was an efficient message individuals acknowledge that there was some urgency right here an issue to repair.

After which with the precise messaging and with the precise coordination between suppliers, administrative groups, operational groups, and the advertising and marketing staff, our group actually purchased in.

And so I feel we’re within the prime few most cancers facilities or packages within the nation for lung most cancers screening.

And Kentucky now I feel moved up the quantity two of all of the states for a superb lung most cancers screening, which does not occur a lot in Health Care indices for Kentucky, as you may think.

Yeah, IT was on the again of actually storytelling and speaking in regards to the lives and speaking in regards to the mission.

Stewart Gandolf

That is improbable. I really like IT. In order that’s a deeper mission and deeper function in simply getting extra clicks or extra visitors to a web site you are saving lives.

Do you ever get to truly meet sufferers which have are available from the screening instantly or not directly from the work you’ve got been doing?

Doug Flora

on a regular basis and They seem to be a massive a part of our advertising and marketing story.

They method us and say in the event you ever want me You realize dr. Calhoun took out my lung most cancers and saved my life I would love to inform individuals what he did for me one in all our thoracic surgeons and different so yeah IT‘s an enormous a part of our program right here a number of print a number of Industrial sort stuff a number of affected person testimonials I simply filmed one the opposite day with two sufferers down in our useful resource room As a result of I feel their tales are very compelling and a number of occasions they’ve heard this from docs for 20 years and never gotten the take a look at carried out However in the event you discover out that colonoscopy not that massive a deal from sufferers whose life was simply saved at colonoscopy then Which may trigger that uh what you guys name IT name the motion, proper?

Stewart Gandolf

Yeah You realize IT is humorous how that works the thought of utilizing storytelling and if they do not know anyone instantly in direct approach by storytelling To assist talk that and IT‘s humorous.

was I used to be considering of people who I’ve recognized which have had colon most cancers or individuals I’ve recognized that had shingles or no matter, like, the place there’s like, wait, who’s two younger to have shingles, for instance?

wait, okay, I want to jot down that vaccine in spite of everything. So IT occurs for positive. The, you understand, the mission-driven half is superior.

Do you have got something to say about that? As a result of that is, you understand, I discover that I am working with a number of hospitals, a number of suppliers.

Some are simply, you understand, they’re, I feel they’re all doing good, proper? However some actually take IT, like, they’re of their mission, like, they only imagine IT‘s their job to advertise into group and to higher Health Care.

There is a continuum there. And IT sounds such as you’re on the far finish of that, which is nice. Any classes from that?

And, you understand, IT, does IT feed itself over time?

Can you assist push that agenda? I would love to listen to.

Doug Flora

somewhat nice level that you just raised there, as a result of IT‘s not, IT‘s not essentially in physicians’ DNA, proper, to be entrepreneurs.

IT builds cringy to us. we hate that phrase. I do not like billboards with my face on. I do not need any of that stuff.

What I really need is issues that assist us mutually assist sufferers. Such as you mentioned, if you get up within the morning, you need to make a distinction.

Stewart Gandolf

Proper.

Doug Flora

an impression on the world, you need to make a dent in humanity like Steve Jobs mentioned. Our advertising and marketing staff right here, our most cancers fighters, our social media staff, our most cancers fighters, our public relations staff, our most cancers fighters, and we have embraced them as members of the staff, recognizing that they’ve distinctive ability units that assist sufferers, similar to I do.

And so I feel that is the place our system is perhaps somewhat obvious is that everyone hears combating most cancers. The persons are within the cafe making coffees proper now are giving my staff power or giving that affected person a bit of delight that day.

And so we have embraced that concept that it is a staff sport. And perhaps that is why we’re so unusual. No one likes the concept that you must market your self to generate quantity or click on by charges or the opposite issues that you just guys are required to show utility.

However Everyone wakes up and thinks, gosh, IT could be nice if I collapse into my mattress tonight and I say to life If I may make a significant distinction for somebody.

I feel that is the facility of messaging is your individuals your viewers Utilizing their God-given expertise to assist individuals like me use my God-given expertise, proper?

IT‘s actually lovely when IT works.

Stewart Gandolf

That is improbable. You realize, I feel that mission is so vital and IT‘s a superb reminder. IT‘s very easy within the day-to-day And IT‘s going to remind me with my very own staff to remind them we do speak about that We work with some critical stuff on our staff And you understand, for instance, one of many classes we do a good quantity of labor in is dependancy and we’ve individuals on our staff You realize, have conquered dependancy.

So IT‘s very private and really significant to them to do this And you understand, has an expertise one or the opposite, however I really like that I wager your tradition is fairly sturdy over there.

They really feel like they’re all combating most cancers collectively Something that is about that.

like to suppose that is actually a compelling thought

Doug Flora

IT is highly effective for all of us.

imply, we’re all one step away from needing a most cancers physician and all people with if the sufferers are caught with early ailments.

that’s one thing that advertising and marketing can do higher than docs.

Stewart Gandolf

That is improbable. So all proper, so once more, I’d simply having labored with a number of completely different suppliers. I’d say you guys are on one aspect of a continuum.

There’s all people once more have to be a part of this. Some have extra shopping for than others. Advertising departments in a number of hospitals are what I name the children desk.

They are not even within the roof. They are not even thought of. So the truth is, in that case, once we speak about this, little bit offline, a number of occasions, in these instances, although, advertising and marketing staff could not even have a lot expertise coping with docs.

the place do you’re feeling like hospitals? What are the hospitals, practices, markers? are they lacking? what alternatives, in the event that they’re, know, anyone’s listening, I will go over to the physician for us, however assuming they cannot, like, what are they lacking?

what can they do to begin marching in the precise path?

Doug Flora

You realize, I may say that is one thing I inform my groups. IT‘s one thing I inform my youngsters. is IT one thing I inform nearly anyone who will pay attention with out rolling their eyes, there’s a improbable article in Harvard Enterprise Evaluation a number of years in the past written by Clayton Christensen and IT‘s known as The Job to be Achieved and IT is gold.

IT is simply seminal human being-ness and what he talks about in that is why McDonald’s is ready to promote extra milkshakes at this place or why this explicit method to fixing an issue with refrigeration and India labored and IT‘s a IT‘s a sufferer that ought to be as current oncology as IT is in advertising and marketing and that is establish why I’d rent you as a physician, Doug, why I’d rent you over the opposite physician, why I’d rent your Health system or that machine or that device or no matter and also you guys speak about IT on a regular basis that you do not promote the drill and also you promote the opening, the identical factor for the client’s job to be carried out in Health Care, my sufferers need much less terror, they need higher outcomes, they need much less struggling, they need fewer.

unwanted side effects. That is my job. Your job is perhaps in the event you work for Health Care system or hospital system or a bunch of physicians, assist them promote their wins to their group in order that they have extra wins.

I feel a part of being the entrepreneurs, figuring out the client voice, proper? what’s IT that defines a win for that group that you just’re working with?

So my massive hospital system may need a utterly completely different factor. I can afford to be mission pushed right here as a result of it is a mission pushed place with a mission pushed senior management and board.

However in the event you’re in a non-public apply workplace that is barely surviving in some very, very small city in Missouri, you may simply need to preserve the doorways open.

And so the marketer for them, IT is perhaps pushed round quantity. For me, IT‘s not essentially. We like quantity as a result of we imagine in our product, the care staff.

to not digress, however I simply spent an hour and a half with our two advertising and marketing individuals right here. And IT was all about IT.

IT was all about I’m so pushed to get individuals into my constructing, not as a result of IT‘s worthwhile. for us, IT‘s usually not in the event that they’re commercially insured sufferers, perhaps not authorities insurance coverage anymore, however I am desperate to have their most cancers care expertise occur underneath our roof the place they’re touched by a navigator or a therapeutic massage therapist or a meals pantry or a geneticist or only a staff of individuals care about them.

I need to save them from being on some conveyor belt some other place in rapid-fire clinic.

Stewart Gandolf

Yeah, for positive, that absolutely is sensible. So the, once more, I feel that is simply impressed. I really like IT. I am going to present this to my very own staff as a result of I feel IT‘s a superb reminder for everyone.

Doug Flora

Lookup the article, IT‘s good.

Stewart Gandolf

Yeah, I’ll, for positive. Completely. Each time I do one in all these, if get a superb reference like that, that’ll be within the notes for positive.

once more, in case you have a advertising and marketing staff and we have been joking about this somewhat bit off time, typically they’re little intimidated and the docs aren’t all the time essentially, in the event that they’re uninitiated to this course of, excited.

how do you suggest participating them? how do you, in the event you’re… speaking to the advertising and marketing staff.

They have not had a number of expertise. What sorts of suggestions and pointers would you recommend?

Doug Flora

You realize, I feel you begin the place you’re, work with what you have got, do what you’ll be able to for one.

IT‘s simply the realities of medicines that docs get up two hours behind each morning. I feel to successfully talk with them, you must be environment friendly.

There must be a price add and the mission is a big one. You must be, I suppose, respect for the actual fact that they will be considerably distracted more often than not as a result of they’ve simply instructed anyone they’re dying or they’re getting, you understand, energy texted with an MRI end result that is come throughout whereas we’re speaking on one in all my beloved sufferers with mind metastases and I am anxious for her as a result of she’s having new signs.

So typically IT must be a structured factor. what I’ve instructed to different groups who’ve requested them once we have been in Las Vegas was attempt to consolidate this when you’ll be able to.

Our staff does an outstanding job with this. What I imply is after I get a brand new rent who will not be tremendous busy ywt

does he but? We take them for like an hour and a half on video. Make-up is their new crisp code for questions, they get somewhat media coaching, and we allow them to inform their story earlier than they know any higher.

However we make use of that hour and a half in order that we’ve b-roll in footage and quotes and issues we will flip into infographics for the remainder of the yr on each vacation.

And we’ll run them by a script that has their total yr’s work. Let’s speak about you need to go into drugs after which we see that parsed out all yr lengthy by our media groups.

And I feel that is a superb approach to do this. In order that approach you get the physician as soon as for an hour, however you get a yr’s price of copy or a yr’s price of content material you could then parse out as you might want to because the yr of the falls or because the yr progresses.

In order that’s a really enticing approach for me as a physician to consolidate that. Slightly than I want 4 hours a month, that is not going to occur with most physicians.

Stewart Gandolf

Yeah. And also you talked about the fact is to work with in oncology. solely labored with tons of ecology companies and practices over time.

And precisely that, know, anyone comes out of the room, simply instructed anyone they’re terminal, IT‘s somewhat onerous to modify on a dime there.

It is a actual stuff we’re doing, notably in oncology. I really like that you just guys are planning IT out, that is nice.

And also you talked about media coaching, some in any human cat’s inhabitants, persons are going to higher issues than others. So I really like that you just’re doing media coaching.

Are there individuals you simply cannot persuade to take part or is just about, yeah.

Doug Flora

Certain, I’ve obtained two explicit physicians who I feel are superb people they usually will not even do radio.

Stewart Gandolf

Okay.

Doug Flora

So that you do, you journey the horses that you just obtained and I’ve obtained a number of individuals who acknowledge the necessity and have ability and initiative they usually need to take part on this.

So if I am not obtainable for some interview for {a magazine} or for a newspaper or some TV information look or no matter, I do know the following two I will name as a result of they’ve loved IT they usually carry out properly and so that you just have a tendency to seek out your champions inside every division, I’d suspect.

Stewart Gandolf

You realize, IT‘s true and IT‘s humorous that I discover that, you understand, once more, in any inhabitants you are going have and IT is dependent upon the enterprise, proper?

specialty. Like in the event you have been mentioning earlier in most cancers, lot of oncologists, they’re so busy that they do not want any sufferers.

IT‘s not actually an enormous concern for them. However there are specialties who work with like, for instance, orthopedic surgical procedure the place one physician is extra ahead, extra on the market and may construct his apply and lap the older docs actually rapidly as a result of they like these items.

take pleasure in these items. They’re good at IT. So we see that periodically. So, you understand, on that be aware, you understand, you have got stars.

How do you leverage them? know, you’ve got obtained individuals which are good at IT. They take pleasure in IT. They like IT.

Any anecdotes of, you understand, as a result of that is in my expertise, IT‘s all the time nice to double down when persons are good.

And so is that one thing you guys can do?

Doug Flora

Yeah. I imply, I employed for that. I picked individuals particularly in interviews as a result of I noticed the potential there to assist me outdoors of the constructing, as a lot as contained in the constructing.

And in order that’s a acutely aware determination, typically strategic, is to ensure you have individuals in your staff that may inform a narrative, can inform a narrative.

We use the DISC coaching right here. I do not know in the event you, this or in the event you have been positive, so each staff wants a watch.

And in the event you’re unbalanced and IT‘s all driver executors, you then’re not going to everybody who’s snug or excited to inform the story, your C’s and your S’s are nervous about precision and help, get the attention on the market and allow them to construct groups.

That is clearly what I’m. And my position right here in our most cancers program tends to be extra across the staff constructing and tradition and help and initiatives and innovation than the again of the shop stuff.

We have now actually, actually sturdy individuals who assist me do these issues a lot better than I may myself and I attempt to keep out of their approach.

Stewart Gandolf

That’s actually compelling. I feel that is the primary time I’ve heard a physician that thought of is that. And for the listeners who are usually not acquainted with DISC, DISC is a mannequin.

You have seen completely different fashions with completely different names, discus main ones, the place some persons are analytical, some persons are controlling, some persons are influencers, and others are extra type of lacking, supportive.

So the DISC program is an impressive, the truth is, a hyperlink to that too. IT‘s a mannequin we have taught to, and I realized a barely completely different variation, however IT‘s a terrific approach of categorizing, making fast choices on individuals.

And finally if you get good at this, you do IT naturally, proper? When it comes to affected person communication, and the way do you speak to a affected person in a approach that they may hear you or speak to your colleagues?

IT‘s basic. On something we should always have talked about, that we’ll speak about your recommendation a second, however what we have missed, what issues could be actually intriguing as anyone who’s occupied with this type of a subject, participating docs to get the phrase for higher affected person care, for higher outcomes of the hospital or the enterprise, the rest we should always speak about

Doug Flora

perhaps may I present some use instances for the way you may method a doctor or issues {that a} doctor could be involved in collaborating in.

Stewart Gandolf

I feel that is superior.

Doug Flora

Sure, please. I am working my record of my docs in my in my head right here. As a result of a few of them will not.

Stewart Gandolf

So I really like IT. Do IT. Let’s go for IT.

Doug Flora

You realize, IT‘s attention-grabbing for various suppliers. There are which are determined to extend medical trial enrollment as a result of they actually imagine that analysis is the way in which to treatment most cancers, discovering new medication, growing these trials.

And so for an individual available on the market aspect, perhaps you have interaction them in serving to them promote their imaginative and prescient for what medical trials can do whereas serving to the establishment on the identical time.

I’ve some which are completely reluctant to have interaction in any social media in any respect. We use sprout right here and I’ve docs.

I’ll by no means get to. an e mail about that and they’re going to by no means repost, even when IT‘s only a one button to share on social media.

However that physician is actually, actually keen to go down and do an inner-city most cancers screening occasion with six hours of her personal time, proper?

And so IT‘s completely different. Individuals are motivated by various things. And I feel that is the place I search for the levers that we will pull for the best good.

As a advertising and marketing staff, you in all probability have recognized which physicians are your hyper articulate individuals, the individuals that you just really need telling your story.

The introverts in all probability are the sensible ones, proper? They might not be good for one thing like this as a result of I take pleasure in these types of conversations myself on a regular basis, however they is perhaps the individuals who would actually, actually assist contribute to an occasion as a result of they need to be in there on the lookout for irregular moles in a most cancers screening occasion or one thing.

So all people has their factor. And I’ll let you know, there are very, only a few suppliers, nurse practitioners who do not need to assist.

A few of them might not be digital camera pleasant, digital camera. That is a horrible strategy to say IT—not view cameras as pleasant, however they’re completely expert in different areas.

I feel we discovered that a few of our individuals, we are going to feed them articles and allow them to edit and approve articles that come out with their byline.

That does not require them to talk stay on digital camera, however IT lets them speak about issues that they are captivated with.

And so typically IT‘s discovering these distinctive ability units, say, properly, okay, that particular person would not need to do one thing with a microphone, however she writes very well so let’s have her to an op-ed, you understand one thing like that.

Stewart Gandolf

That is superior. That is superior recommendation. I really feel like actually what we’re speaking about right here is taking part in individuals’s strengths, proper? And so the, I suppose, simply considering that by, IT‘s the perspective of the inner staff, in the event you’re working with an inner staff or with an company to plan this out higher, take into consideration the wants you are attempting to make.

then actually, going again to what you talked about there earlier, one other approach taking a look at that’s you are still interesting to their tender entries.

like I need to do, I need to be revealed, I need to do extra medical analysis, I need to assist extra individuals.

Regardless of the case could also be, you’ll be able to present them why this issues and after I delve into them, that is going to be much more efficient.

Doug Flora

That is the place I would love that buyer’s job to be carried out as a result of a non-public apply physician has completely different objectives than a tutorial particular person attempting to make their bones and earn tenure.

so the advertising and marketing staff consolidating these issues collectively makes a number of sense to me. And being very intentional about what do we’d like right here, go the place the docs are, we’ve all supplier conferences, we arrange a room over there, that is the place they get their headshots.

They’re there anyway, we obtained IT Thursday night time, there might be a man there with a background and a superb digital camera and make up your headshots carried out as a result of they have a captured viewers there anyway.

I would say the advertising and marketing staff, that is a very nice approach is go the place the suppliers are and you will see that them, you do not have to chase them down.

We come collectively fairly a bit in conferences and in case you are there and you’ve got 10 minutes on the supplier menu to speak in regards to the imports of them,

Sharing your social media. There you go. That is a begin.

Stewart Gandolf

That sensible recommendation is so actual. have not discovered that very same factor. can do attempting to slim individuals down and get them to return to an interview in the midst of their busy day.

IT‘s going to be actually, actually troublesome. However doing IT in place should go anyway. a terrific thought. There’s not as many excuses to get an opportunity to prep them.

Nicely, Douglas, I’ve actually loved talking to you. This was, you are good at this. I really like IT.

Makes my job simpler!

I obtained some good insights and I invite you to return again anytime. For those who’re, consider us as an additional car you could share your story to your hospital.

Sounds such as you guys are performing some nice issues and IT‘s been a pleasure assembly you.

Doug Flora

Likewise, pleasure assembly you. Thanks for having me.

Stewart Gandolf

Thanks. Significantly, nice job. I respect your time. is 100% true. Very concise, very clear.

I realized some issues. That is actually nice. I really like IT. I really like your mission. is inspiring. We work with shoppers of all completely different varieties of companies.

You realize, hospitals, nonprofits, non-public fairness on teams, you understand, all the entire gamut. However, you understand, to recollect why we’re all doing this, I feel is nice.

And with that message internally, that is going to deliver out one of the best of your individuals, for positive.

Stewart Gandolf

So, simply one other query is, what are among the advantages? What are among the tangible aspect advantages of the varieties of labor that you just’re doing? I’d love to listen to extra about that.

Doug Flora

In addition to saving lives, proper? Haha.

Stewart Gandolf

Sure, completely! Haha. That’s type of presumed, however IT is an effective reminder to all people.

Doug Flora

You realize, that is my brother actually cares about analysis, let’s do advertising and marketing to get extra sufferers on medical trials as a result of he believes that’s how most cancers goes to be cured. We have now individuals who need to do most cancers screening. If we get that out into the group, we save extra lives by most cancers screening and by the people who run this system really feel pleased with their Jobs. You realize, for you and I as we’re speaking about this, the advertising and marketing method of this, the wins for the docs are the identical because the wins for the individuals in advertising and marketing.

You make the world a greater place. You make your day extra environment friendly. You introduced me involved with people who enhanced my expertise as a human being And the issues that you just deliver haven’t got to simply be click on by scores and volumes IT might be different experiences.

might be different contacts or networks for me my very own Your journey on social media. I’ve met a few of my easiest buddies on boards that I used to be invited to due to my social media accounts IT was unusual as IT sounds now.

These are individuals which are texting me all day day-after-day by Associations, I’ve joined or boards that I now sit on that I may need not been invited to had I not been seen IT‘s giving me some alternatives to work with some actually sensible individuals to resolve some sophisticated issues Which is one in all my love metrics, in order that’s nice.

Stewart Gandolf

Nicely, I am going to simply double that we talked somewhat bit offline about LinkedIn and LinkedIn is the brand new factor, proper?

That is actually come simply to date within the final couple years and you understand We have been doing as an company content material advertising and marketing earlier than that world was made up for our personal sake and

for our shoppers and you understand the distinctive factor about getting your story out similar to you understand I have been speaking now’s and simply going again to what you mentioned a few of my finest buddies in drugs have been podcast friends the place individuals I met instantly or not directly from that and this explicit medium is exclusive as a result of individuals get to know you.

IT‘s like IT‘s somewhat completely different than studying an article so once more that was superior.

Thanks once more.

Doug Flora Thanks.